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Animal Welfare Leadership Roundup Call - Friday, 10/29/21 - Rethinking Industry Language in Practice and Marketing

  • 1.  Animal Welfare Leadership Roundup Call - Friday, 10/29/21 - Rethinking Industry Language in Practice and Marketing

    Maddie's Fund Staff
    Posted 10-28-2021 03:34 PM

    Educate. Responsible. Cruel. Neglectful. Feral. Poor. At-Risk. Hoarder. Poor. Perpetrator. Abuser. 

    These are just some of the terms frequently used in animal welfare to describe people and animals and they have potentially negative consequences. In this Friday call, we'll hear from Amanda Arrington, who will talk about how Pets For Life has thought about the power of language, adjusted terms that the program uses and wants to hear from you what other terms may be problematic. 

    The goal of this session is to think about how to exercise cultural humility in language and practice which will lead to a broader conversation about how language has shaped our work and what changes need to happen to expand our ideas about what we do and our relationship to our community. We'll be asking you about terms like 'animal control,' and 'behavior dog' and getting your input about whether we need to replace much of our industry language in order to build a better animal welfare future. 

    We'll then turn to @Kelly Duer and @Kristen Hassen, who argue that shelter pet marketing should be strictly positive, and avoid negative descriptors that may harm pets' chances of being adopted. (There's a logic to this argument, we promise!). They'll provide a five minute overview and share the resource they've created to provide a guideline for shelter workers. Importantly, they want to know where YOU stand on this issue, as leaders in animal welfare and what concerns you have about keeping positive marketing separate from adoption counseling. 

    Of course, as always, we'll hear from our national organization colleagues and our question of the day is maybe the best one yet! Hope you can join us this week for the Animal Welfare Leadership Round Up call!

    ​​​
    #MarketingandSocialMedia
    #OrganizationalManagement

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    Charlotte Otero
    Community Strategist at Maddie's Fund
    she/her
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  • 2.  RE: Animal Welfare Leadership Roundup Call - Friday, 10/29/21 - Rethinking Industry Language in Practice and Marketing

    Posted 10-28-2021 04:24 PM
    I'm so excited for tomorrow's call! Who is coming?

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    Kristen Hassen
    American Pets Alive!
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  • 3.  RE: Animal Welfare Leadership Roundup Call - Friday, 10/29/21 - Rethinking Industry Language in Practice and Marketing

    Maddie's Fund Staff
    Posted 10-29-2021 02:45 PM
      |   view attached
    You can now watch the recording of today's Animal Welfare Leadership call below! I've also attached a copy of the resources and chat file where lots of great conversation was happening around language and terms in animal welfare that attendees feel need to be updated or left out of our language completely. If you have any terms that you think should be given the boot, tell us in the comments. 


    Agenda
    • Welcome – Bobby Mann, American Pets Alive! - QOTD: Best Halloween costume you've ever worn?
    • Mary's Motivation – on paper we may not look like such great adopters but the reality is, we are missing out if we deny potential adopters based on assumptions (read "biased ideas"). The power of language is real. If my animals are happy, then I'm happy - happiness is defined by my pets, not by me! Let's start with the positive assets and benefits and respect people where they are.
    • National updates
      •  Jamie Case: Results from Bullying and Harassment survey
      • Jerrica Owen –read about the new NACA board members! https://www.nacanet.org/current-board-members/
      • Mike Bricker new CARE scholarships: Join the CARE Givers Circle: Text the word "CIRCLE" to 52886 OR Click on this link https://p2a.co/sRDsGIk Caregivers Circle https://careawo.org/thecircle/
      • Bobby Mann and Kristen Hassen are developing the 2022 agenda for these meetings – please send in your ideas https://forms.monday.com/forms/03f9df7fb83ef1499b6a9215bbe8b31b?r=use1
      • Becky Hauk at The Animal Foundation announced a job opening: CEO - The Animal Foundation in Las Vegas - position profile and application https://morancompany.com/current-searches-chief-executive-officer-9/ More info: becky@morancompany.com
    • Amanda Arrington - Words and language that need to change – example: "Educate" creates a power dynamic and "responsible" creates negative labels
    • Kelly Duer and Kristen Hassen, who argue that shelter pet marketing should be strictly positive, and avoid negative descriptors that may harm pets' chances of being adopted. (There's a logic to this argument, we promise!). 

    List of resources referenced during today's call
    • Superman's pets https://superman.fandom.com/wiki/Krypto
    • Re: Bullying and Harassment Survey results - https://www.enjoybloom.com/ This has been very helpful to do in my own time to help manage anything negative that arises in life! I hope this can be helpful for everyone else too
    • Kathy Duncan November 2, 2021: Association of Animal Shelter Administrators of Ontario (AASAO) annual conference (virtual) https://www.aasao.org/annual-conference
    • November 4 + 5: Humane Canada's National Violence Link Conference: https://humanecanada.swoogo.com/cjsr/1253225
    • November 10: Maddie's Candid Conversation with Dr. Michael Blackwell: https://maddiesfund-org.zoom.us/meeting/register/tZcoc-GqpzIuE9Jx9M4ldvAeZoM3ssszZCIQ
    • Self-Supported Rehoming Infographic: https://www.humananimalsupportservices.org/blog/please-share-this-infographic-on-how-to-self-rehome-pets/
    • Webcast with Kelly Duer and Kirsten Hassen: Ensuring Transparency While Keeping Marketing and Adoption Counseling Separate
    Earn CAWA and NACA CE credit - watch on Maddie's University https://university.maddiesfund.org/products/ensuring-transparency-while-keeping-marketing-and-adoption-counseling-separate
    • Ethical Standards for Marketing Shelter Pets: https://www.humananimalsupportservices.org/wp-content/uploads/Ethical-Standards-for-Marketing-Shelter-Pets.pdf
    • Adoptimize study on positively framed language vs negatively framed language – resources available from jessica.schleder@adoptimize.co
    • November 1 at 7:00pm Eastern - CAREawo.org presentation: INreach: The Past, Present and the Future of Community Outreach https://fb.me/e/WlENUYdR


    Hope you all have a happy and safe Halloween weekend! 🎃

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    Charlotte Otero
    Community Strategist at Maddie's Fund
    she/her
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