My humane society is undertaking a business transformation plan. I have been tasked with connecting with other fundraisers to ask them to describe what new initiatives they've tested in the past year, either before or during the COVID pandemic. I hope that you will take the time to share your experiences with me.
The questions include: What new tactic did you try? Did it work, or was it a flop? What were any known or anticipated positive effects; and are there any known, anticipated or possible risks and challenges from the new initiative?
An example is a humane society in upper NY State. They cancelled their walk event due to COVID, and tried a telephone-type media event instead. They spent about $35K on a media buy and internally created a social media campaign. This took about 6 weeks of preparation by two staff.
Known Pros: Raised a similar net revenue with much less time investment, and reached as many donors.Anticipated Pros: Participants are better prospects for additional gifts.Possible Con: Reduced relationships over time; risk of losing "connection."
You can share with me here in the forums, or email me at firstname.lastname@example.org. Bonus: if you share with me, I will share the business transformation plan with you when it is complete. Thank you!