Hi All! Q4 is here, and I was wondering if anyone has an opinion on what the optimal frequency might be to send out mailers these days? We have been sending them out twice a year (spring and holidays) and have found them to be effective, but maybe quarterly is better? Does it pay off, or is that too much? This year has been rough and we are starting to plan for next year. (We of course do most of our fundraising online, but mailers have proven to be an effective adjunct for us. ) Thanks!
#FundraisingandDevelopment------------------------------
Kaja Gula-Thomas
Grants & Special Projects
START Rescue
VENTURA CA
917-655-0545
------------------------------