Webcast: Ensuring Transparency While Keeping Marketing and Adoption Counseling Separate

The changes you can make to maximize the potential for making emotional connections between pets and potential adopters and fosters are simple but powerful. This webcast will make the case for the separation of marketing and adoption counseling through reviewing the science behind how we form relationships and why warning labels work to keep consumers from taking products home.

You'll learn the difference between marketing and adoption counseling, what a "stop sign" is and how you can avoid them, and how to ensure that adopters and fosters are given full transparency about a pet's history before they take them home.

 This webinar will be recorded and has been pre-approved for 1.0 Certified Animal Welfare Administrator continuing education credits by The Association for Animal Welfare Advancement and by the National Animal Care & Control Association.

Presented by
@Kelly Duer, Foster Care Specialist, Maddie's Fund

As Foster Care Specialist for Maddie's Fund, Kelly's focus is on helping shelters and rescue organizations increase pet welfare through the implementation of robust foster care programs. Her role includes creating and providing training for organizations and their foster coordinators, writing, assisting with research on foster care and consulting with shelters. Her work with foster care and marketing has been featured in many national publications, websites and networks, including Animal Sheltering magazine, the Huffington Post, Best Friends magazine, BarkPost, Catster Magazine, iheartdogs.com and HuffPost Live.

@Kristen Hassen, Director, American Pets Alive!

Kristen Hassen, MA, is the Maddie's® Director of American Pets Alive!, overseeing the Human Animal Support Services project, the Maddie's® Learning Academy, and AmPA!'s lifesaving initiatives. Previously, she served as the Director of Pima Animal Care Center, the open-admission animal services department in Tucson, Arizona, and before that, the Deputy Director of Austin Animal Center, in Austin, Texas. Kristen is an adjunct faculty member at the University of Arizona's Mel and Enid Zuckerman College of Public Health and serves on the Board of Directors of the National Animal Control Association. Kristen writes and teaches nationally and internationally on a variety of subjects including animal services organizational restructuring, transforming animal services culture, progressive animal control, high volume foster programs, animal welfare as social justice movement, crisis communications, community-centered sheltering practices, the Human Animal Support Services elements, and the future of animal welfare volunteer programs.

Register Here



09-15-2021 12:42 PM

If you have any questions for our presenters before or after the webcast, please leave them on this discussion thread and we'll make sure they see it to provide a response. Thanks!
Event Image
When:  Oct 27, 2021 from 12:00 PM to 01:00 PM (PT)
Online Instructions:
Url: http://maddiesfund-org.zoom.us/webinar/register/WN_n-0uMnY4SkCu5PSOUMELZA
Login: This webcast will be hosted on Zoom. Please register for the call using the link above and follow the same link at the time of the event to join.