2024 Open Arms Challenge

Shelter marketing: Building a brighter future via Maddie's Fund

When it comes to marketing, we can’t forget that everything we do — from our messages, to our campaigns, to the images we use — is based on our strategies and goals. And for many organizations, those goals boil down to making connections. Connecting with more supporters, more adopters, more fosters, and more families. As the work of animal services continues to evolve alongside our communities’ needs, the following tips can help us continue to build those connections we seek.