I recently attended the pup crawl organized by the Humane Society of Central Oregon and I really enjoyed the way the event was set up. They partnered with 9 local breweries to host the pup crawl on different days spread out between Feb. 6-23. At each location, they had a table set up and supporters could buy commemorative pup crawl pint glasses & drink tickets good for beer, wine or soda. The humane society received 100% of the money earned from the $5 drink tickets as a donation from the brewery. Most breweries only had 1 or 2 drinks the ticket did not apply to.
There were some breweries that had an outdoor section which allowed for dogs & their owners to mingle which were the best days along the pup crawl as volunteers were able to bring some of the dogs from the shelter. Some breweries were indoor only, didn't allow animals and didn't have a designated area so it felt much more separated.
I spoke to the organizer and she said they approached several breweries throughout the community asking if they would like to be a sponsor of the pup crawl. All that was needed at their location was a table near the entrance to sell the glasses & drink tickets. In exchange, the humane society would market the event to their audience, bringing in business to the establishment.
Hopefully that helps get some ideas going for your pup crawl!
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