This is getting off topic, as the original poster never said that they would waive the adoption fee, but sponsored adoptions on specific animals helps to showcase that animal and give them a certain “marketing appeal” for potential adopters who come in.
This would also fall under all the same knowledge and proof that has been studied for years about why there is nothing wrong with fee-waived adoptions, and that charging a fee doesn’t guarantee the animal will receive better care in the adoptive home. You are also making the assumption that the only people that adopt “free” animals are people who can’t afford a fee. We do free adoptions all the time at my shelter, and I can guarantee you that most of the adopters are not there looking for an animal just cuz it doesn’t cost anything - they can get that on Craigslist.
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