My recommendation is that you take a look at all of your adoption fees, and make adjustments as the market allows. If you can raise the adoption fees on dogs, puppies and kittens, you can keep the adult cat fees low so you can move more of them out the door.
Another question to ask is whether or not adoption fees in general are a significant percentage of your overall shelter revenue. I have to admit that I can see where your board member is coming from - fiscal sustainability is one of the Board's primary responsibilities. Yes, we are saving lives, but in order to do that, we need money to support our efforts.
This is not an either/or issue - you can make changes to segments of your adoption fee structure that will give you the most benefit. Look at your stats - what is the largest number of animals that are adopted? If it is kittens, then raise those fees, if it is adult dogs, start there. I also suggest you look at variable pricing - have a fee range instead of a set fee, and price highly adoptable (fast-track) animals more than those that are slow-track.
A quick analysis of our adoption stats shows that adult cats account for 32% of our overall adoptions, but just 9% of the revenue. Puppies are the opposite - 9% of adoptions, but nearly 30% of total revenue. Figure out where you will get the biggest impact from a fee increase, and raise fees strategically.
For comparison, we adopt over 5,000 animals each year. Puppies are generally priced at $600, and adult cats (during kitten season) are just $10. Kittens are priced at $180, and adult dogs range from about $250 - $450. Clearly, we are not covering our costs on adult cats, but we are on puppies and (mostly) adult dogs. Staff decide what fee to charge, and we will often lower the price if an animal is here too long.
In our community, a female cat spay alone can cost $300, and a female dog is closer to $600. So people adopt puppies and dogs from us knowing that they are getting a great value for their money. We continually monitor our adoption fee structure and make changes as needed. Our adoption program is a major contributor to our overall revenue profile, so we keep a close eye on it.
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