Animal Welfare Professionals

• Paid search engine promotion- so when someone types in "pet store"  "buy a dog" "dog breeder" "adopt a pet" etc, we will come up first on the list. We already ask adopters how they heard about us, and the number one way is search engine results, so we think this will help boost our largest adoption source even more, and we can track it which is great too.
• We are going to send adopters a "free adoption referral coupon" that they can give to a friend or family member to encourage them to adopt at no cost.
• We will do boosted facebook posts related to adoption and fostering.

• More adoption events. Specifically events that are within the zip code that most of your shelter's intake comes from . I know this can be difficult with current COVID considerations but I as soon as you're able to, this should be strongly considered.
• Incentivize adoptions: One shelter I work with just partnered with their local zoo to give a 4 pack of zoo tickets to every family that adopted. Another is offering a year of free vaccines. 
• Create adoption gift bags. These could include, first bag of food, toys, a bed, and maybe even a crate.

• Paid search engine promotion- so when someone types in "pet store"  "buy a dog" "dog breeder" "adopt a pet" etc, we will come up first on the list. We already ask adopters how they heard about us, and the number one way is search engine results, so we think this will help boost our largest adoption source even more, and we can track it which is great too.
• We are going to send adopters a "free adoption referral coupon" that they can give to a friend or family member to encourage them to adopt at no cost.
• We will do boosted facebook posts related to adoption and fostering.

• Paid search engine promotion- so when someone types in "pet store"  "buy a dog" "dog breeder" "adopt a pet" etc, we will come up first on the list. We already ask adopters how they heard about us, and the number one way is search engine results, so we think this will help boost our largest adoption source even more, and we can track it which is great too.
• We are going to send adopters a "free adoption referral coupon" that they can give to a friend or family member to encourage them to adopt at no cost.
• We will do boosted facebook posts related to adoption and fostering.

Hey @Alexis Pugh

I always have foster care on the brain... is it possible to do a HUGE Short-Term Foster push with the hypothesis that these usually lead to increased adoption numbers? Or do these "increased adoptions" have to be "directly from shelter"?​

• Paid search engine promotion- so when someone types in "pet store"  "buy a dog" "dog breeder" "adopt a pet" etc, we will come up first on the list. We already ask adopters how they heard about us, and the number one way is search engine results, so we think this will help boost our largest adoption source even more, and we can track it which is great too.
• We are going to send adopters a "free adoption referral coupon" that they can give to a friend or family member to encourage them to adopt at no cost.
• We will do boosted facebook posts related to adoption and fostering.