Animal Welfare Professionals

Hi Kat, I'm tagging @Kasey Spain and @Sara Miller who are much more knowledgeable on this topic I'm sure and can point you in the right direction. I did find this article online that looks to have some solid tips, https://www.socialbrite.org/2019/07/24/how-nonprofits-can-make-the-best-use-of-youtube

It may be helpful to view other channels of animal welfare orgs with alot of subscribers, and see what they seem to be doing to stand out. ​​ Hope that helps!

Hi Kat, I'm tagging @Kasey Spain and @Sara Miller who are much more knowledgeable on this topic I'm sure and can point you in the right direction. I did find this article online that looks to have some solid tips, https://www.socialbrite.org/2019/07/24/how-nonprofits-can-make-the-best-use-of-youtube

It may be helpful to view other channels of animal welfare orgs with alot of subscribers, and see what they seem to be doing to stand out. ​​ Hope that helps!

• Link to your Youtube channel on your website
• Cross promote your Youtube channel on your other social media channels
• Use voiceover for videos that show text on the screen. This is more engaging and makes the content more accessible.
• SEO (Search Engine Optimization) is important for Youtube! When you are titling your videos and writing the descriptions, think about what people will type into the search bar. This is also something important to think about when you're creating the content.
  • • The recent video with an adoption story is great! People love watching that sort of thing online and do going looking for it. Just add more detail to the description to help your video show up in search results and a CTA (call to action) for people to adopt in the description, with links to your website.
• Add more information to your video descriptions, use keywords, talk about what people will learn or find in the video. Add links to your website and other social media channels so it's easy for someone to learn more about what your shelter has to offer.
• In the same vein as my last tip, include a Call to Action in each video. Is that leaving a comment? Checking out info on fostering or adopting? Tell your audience what you want them to do, and make it easy by sharing links and details.

• Link to your Youtube channel on your website
• Cross promote your Youtube channel on your other social media channels
• Use voiceover for videos that show text on the screen. This is more engaging and makes the content more accessible.
• SEO (Search Engine Optimization) is important for Youtube! When you are titling your videos and writing the descriptions, think about what people will type into the search bar. This is also something important to think about when you're creating the content.
  • • The recent video with an adoption story is great! People love watching that sort of thing online and do going looking for it. Just add more detail to the description to help your video show up in search results and a CTA (call to action) for people to adopt in the description, with links to your website.
• Add more information to your video descriptions, use keywords, talk about what people will learn or find in the video. Add links to your website and other social media channels so it's easy for someone to learn more about what your shelter has to offer.
• In the same vein as my last tip, include a Call to Action in each video. Is that leaving a comment? Checking out info on fostering or adopting? Tell your audience what you want them to do, and make it easy by sharing links and details.

• Link to your Youtube channel on your website
• Cross promote your Youtube channel on your other social media channels
• Use voiceover for videos that show text on the screen. This is more engaging and makes the content more accessible.
• SEO (Search Engine Optimization) is important for Youtube! When you are titling your videos and writing the descriptions, think about what people will type into the search bar. This is also something important to think about when you're creating the content.
  • • The recent video with an adoption story is great! People love watching that sort of thing online and do going looking for it. Just add more detail to the description to help your video show up in search results and a CTA (call to action) for people to adopt in the description, with links to your website.
• Add more information to your video descriptions, use keywords, talk about what people will learn or find in the video. Add links to your website and other social media channels so it's easy for someone to learn more about what your shelter has to offer.
• In the same vein as my last tip, include a Call to Action in each video. Is that leaving a comment? Checking out info on fostering or adopting? Tell your audience what you want them to do, and make it easy by sharing links and details.