Animal Welfare Professionals

I'm curious to know when/how everyone cleans up their social media pages. We hold events where we post some of the same posts repeatedly trying to spread the word, and I'm curious what everyone does to keep their social media pages clean and easy to navigate. Do you leave all the posts? Do you clean up all but one or two for each event? We want our social media to look nice and clean, but we also want people to be aware of past events. And how often do you clean up your social media pages, is it once a year? After every event? Once a month?

Thanks for any input!

Hi Nicole,

We don't typically remove posts from HASS or AmPA! channels. I would say the same about past organizations and companies I've worked with outside of animal welfare as well. When we are trying to repeatedly spread the word about something, we typically write multiple versions of a post so that each one is somewhat different. I find it is easiest to batch-write all the posts at once to save for later posting or pre-schedule.

I wouldn't remove posts because it shows a history of activity on the page and can still bring people to your page through Google search results, hashtags, etc etc. I would focus more on making each post about something somewhat unique moving forward! 

Hope this helps!

------------------------------
Sara Miller
Maddie's Marketing Manager
American Pets Alive!

Original Message:
Sent: 03-14-2023 08:42 AM
From: Nicole McGeeney
Subject: Cleaning up social media pages

I'm curious to know when/how everyone cleans up their social media pages. We hold events where we post some of the same posts repeatedly trying to spread the word, and I'm curious what everyone does to keep their social media pages clean and easy to navigate. Do you leave all the posts? Do you clean up all but one or two for each event? We want our social media to look nice and clean, but we also want people to be aware of past events. And how often do you clean up your social media pages, is it once a year? After every event? Once a month?

Thanks for any input!

#MarketingandSocialMedia

------------------------------
Nicole McGeeney
Marketing/Fundraising
Pet Care Coalition
------------------------------

Thank you Sara, I appreciate it.

That's kind of what our policy has been up to this point, and that is why I was curious of what others do. I don't want to break the channels, but it just seems like when we hold our silent auctions, clinics and other events the multiple posts for the event seem to add up and the rest of our past feed seems to get lost. I don't want people having to trudge through the 2-3 weeks of event posts to find out what else we do. 

Thanks

------------------------------
Nicole McGeeney
Marketing/Fundraising
Pet Care Coalition

Original Message:
Sent: 03-14-2023 11:15 AM
From: Sara Miller
Subject: Cleaning up social media pages

Hi Nicole,

We don't typically remove posts from HASS or AmPA! channels. I would say the same about past organizations and companies I've worked with outside of animal welfare as well. When we are trying to repeatedly spread the word about something, we typically write multiple versions of a post so that each one is somewhat different. I find it is easiest to batch-write all the posts at once to save for later posting or pre-schedule.

I wouldn't remove posts because it shows a history of activity on the page and can still bring people to your page through Google search results, hashtags, etc etc. I would focus more on making each post about something somewhat unique moving forward! 

Hope this helps!

------------------------------
Sara Miller
Maddie's Marketing Manager
American Pets Alive!

Original Message:
Sent: 03-14-2023 08:42 AM
From: Nicole McGeeney
Subject: Cleaning up social media pages

I'm curious to know when/how everyone cleans up their social media pages. We hold events where we post some of the same posts repeatedly trying to spread the word, and I'm curious what everyone does to keep their social media pages clean and easy to navigate. Do you leave all the posts? Do you clean up all but one or two for each event? We want our social media to look nice and clean, but we also want people to be aware of past events. And how often do you clean up your social media pages, is it once a year? After every event? Once a month?

Thanks for any input!

#MarketingandSocialMedia

------------------------------
Nicole McGeeney
Marketing/Fundraising
Pet Care Coalition
------------------------------

Makes sense! My other suggestion would be to make sure that there's a balance of other post types happening as well, even with a high-priority promotion happening so that the posts aren't back to back about the same topic. I will give myself a rule of thumb for each content pillar/topic to help keep a balance front of mind... For instance, 2-3 stories about individual animals, 2 blog promotions, and 1 reminder about an online tool.

Thank you Sara, I appreciate it.

That's kind of what our policy has been up to this point, and that is why I was curious of what others do. I don't want to break the channels, but it just seems like when we hold our silent auctions, clinics and other events the multiple posts for the event seem to add up and the rest of our past feed seems to get lost. I don't want people having to trudge through the 2-3 weeks of event posts to find out what else we do. 

Thanks

------------------------------
Nicole McGeeney
Marketing/Fundraising
Pet Care Coalition

Original Message:
Sent: 03-14-2023 11:15 AM
From: Sara Miller
Subject: Cleaning up social media pages

Hi Nicole,

We don't typically remove posts from HASS or AmPA! channels. I would say the same about past organizations and companies I've worked with outside of animal welfare as well. When we are trying to repeatedly spread the word about something, we typically write multiple versions of a post so that each one is somewhat different. I find it is easiest to batch-write all the posts at once to save for later posting or pre-schedule.

I wouldn't remove posts because it shows a history of activity on the page and can still bring people to your page through Google search results, hashtags, etc etc. I would focus more on making each post about something somewhat unique moving forward! 

Hope this helps!

------------------------------
Sara Miller
Maddie's Marketing Manager
American Pets Alive!

Original Message:
Sent: 03-14-2023 08:42 AM
From: Nicole McGeeney
Subject: Cleaning up social media pages

I'm curious to know when/how everyone cleans up their social media pages. We hold events where we post some of the same posts repeatedly trying to spread the word, and I'm curious what everyone does to keep their social media pages clean and easy to navigate. Do you leave all the posts? Do you clean up all but one or two for each event? We want our social media to look nice and clean, but we also want people to be aware of past events. And how often do you clean up your social media pages, is it once a year? After every event? Once a month?

Thanks for any input!

#MarketingandSocialMedia

------------------------------
Nicole McGeeney
Marketing/Fundraising
Pet Care Coalition
------------------------------

I'm curious to know when/how everyone cleans up their social media pages. We hold events where we post some of the same posts repeatedly trying to spread the word, and I'm curious what everyone does to keep their social media pages clean and easy to navigate. Do you leave all the posts? Do you clean up all but one or two for each event? We want our social media to look nice and clean, but we also want people to be aware of past events. And how often do you clean up your social media pages, is it once a year? After every event? Once a month?

Thanks for any input!

This is a very interesting topic and I appreciate the different perspectives! I too am with a newer small rescue where I do almost all of the social media posting. I have been cleaning up our facebook page and removing posts of cats that have been adopted because I find it frustrating to respond to requests for cats long-since adopted especially when people get angry the cat is no longer available. 

I'm curious to know when/how everyone cleans up their social media pages. We hold events where we post some of the same posts repeatedly trying to spread the word, and I'm curious what everyone does to keep their social media pages clean and easy to navigate. Do you leave all the posts? Do you clean up all but one or two for each event? We want our social media to look nice and clean, but we also want people to be aware of past events. And how often do you clean up your social media pages, is it once a year? After every event? Once a month?

Thanks for any input!

Amanda, 

We are a veterinary clinic, so we don't post pictures for adopting pets except on occasion, however something I have seen on the social media of the foster cares that we team up with instead of deleting the post they put an "Update!" at the top of their posts stating the animal has been adopted rather than deleting the post. I've done that with a few of my own posts. Rather than breaking the chain I just update it and anyone who has shared the post will also get an update on what has occurred with the posts/animals they are sharing, as well as anyone who sees that persons posts. When you delete them from your feed the pictures and posts are still out there to anyone who has shared it, you just have deleted it from your ability of seeing it and managing the post. This may clear up a lot of confusion and stop some asks. 

Hope it helps. 

This is a very interesting topic and I appreciate the different perspectives! I too am with a newer small rescue where I do almost all of the social media posting. I have been cleaning up our facebook page and removing posts of cats that have been adopted because I find it frustrating to respond to requests for cats long-since adopted especially when people get angry the cat is no longer available. 

I'm curious to know when/how everyone cleans up their social media pages. We hold events where we post some of the same posts repeatedly trying to spread the word, and I'm curious what everyone does to keep their social media pages clean and easy to navigate. Do you leave all the posts? Do you clean up all but one or two for each event? We want our social media to look nice and clean, but we also want people to be aware of past events. And how often do you clean up your social media pages, is it once a year? After every event? Once a month?

Thanks for any input!

This is a very interesting topic and I appreciate the different perspectives! I too am with a newer small rescue where I do almost all of the social media posting. I have been cleaning up our facebook page and removing posts of cats that have been adopted because I find it frustrating to respond to requests for cats long-since adopted especially when people get angry the cat is no longer available. 

I'm curious to know when/how everyone cleans up their social media pages. We hold events where we post some of the same posts repeatedly trying to spread the word, and I'm curious what everyone does to keep their social media pages clean and easy to navigate. Do you leave all the posts? Do you clean up all but one or two for each event? We want our social media to look nice and clean, but we also want people to be aware of past events. And how often do you clean up your social media pages, is it once a year? After every event? Once a month?

Thanks for any input!

This is a very interesting topic and I appreciate the different perspectives! I too am with a newer small rescue where I do almost all of the social media posting. I have been cleaning up our facebook page and removing posts of cats that have been adopted because I find it frustrating to respond to requests for cats long-since adopted especially when people get angry the cat is no longer available. 

------------------------------
Amanda Gray
Truly All Cats Trapping and Rescue

Original Message:
Sent: 03-14-2023 08:42 AM
From: Nicole McGeeney
Subject: Cleaning up social media pages

I'm curious to know when/how everyone cleans up their social media pages. We hold events where we post some of the same posts repeatedly trying to spread the word, and I'm curious what everyone does to keep their social media pages clean and easy to navigate. Do you leave all the posts? Do you clean up all but one or two for each event? We want our social media to look nice and clean, but we also want people to be aware of past events. And how often do you clean up your social media pages, is it once a year? After every event? Once a month?

Thanks for any input!

#MarketingandSocialMedia

------------------------------
Nicole McGeeney
Marketing/Fundraising
Pet Care Coalition
------------------------------

Hi Amanda,

We are also a cat rescue and social media is an important part of our outreach. Instead of deleting posts, we continue the story because it helps donors see the impact they make.  For example, I have attached a picture of Jeffrey, a cat we pulled from a kill shelter in our region when he was out of time.  We posted a fundraiser on Facebook to help pay for vet expenses to get him adoption-ready, and then we posted his adoption photo with his new mom.  Similarly, when we post fundraisers to raise money needed to treat injured or sick animals, we post updates with videos and pictures showing progress in recovery.  Seeing not only the need but also the positive outcomes for animals keeps followers engaged and shows donors that they are a critical part of creating success stories.

Thank you for helping kitties!

This is a very interesting topic and I appreciate the different perspectives! I too am with a newer small rescue where I do almost all of the social media posting. I have been cleaning up our facebook page and removing posts of cats that have been adopted because I find it frustrating to respond to requests for cats long-since adopted especially when people get angry the cat is no longer available. 

I'm curious to know when/how everyone cleans up their social media pages. We hold events where we post some of the same posts repeatedly trying to spread the word, and I'm curious what everyone does to keep their social media pages clean and easy to navigate. Do you leave all the posts? Do you clean up all but one or two for each event? We want our social media to look nice and clean, but we also want people to be aware of past events. And how often do you clean up your social media pages, is it once a year? After every event? Once a month?

Thanks for any input!

Hi Amanda,

We are also a cat rescue and social media is an important part of our outreach. Instead of deleting posts, we continue the story because it helps donors see the impact they make.  For example, I have attached a picture of Jeffrey, a cat we pulled from a kill shelter in our region when he was out of time.  We posted a fundraiser on Facebook to help pay for vet expenses to get him adoption-ready, and then we posted his adoption photo with his new mom.  Similarly, when we post fundraisers to raise money needed to treat injured or sick animals, we post updates with videos and pictures showing progress in recovery.  Seeing not only the need but also the positive outcomes for animals keeps followers engaged and shows donors that they are a critical part of creating success stories.

Thank you for helping kitties!

This is a very interesting topic and I appreciate the different perspectives! I too am with a newer small rescue where I do almost all of the social media posting. I have been cleaning up our facebook page and removing posts of cats that have been adopted because I find it frustrating to respond to requests for cats long-since adopted especially when people get angry the cat is no longer available. 

------------------------------
Amanda Gray
Truly All Cats Trapping and Rescue

Original Message:
Sent: 03-14-2023 08:42 AM
From: Nicole McGeeney
Subject: Cleaning up social media pages

I'm curious to know when/how everyone cleans up their social media pages. We hold events where we post some of the same posts repeatedly trying to spread the word, and I'm curious what everyone does to keep their social media pages clean and easy to navigate. Do you leave all the posts? Do you clean up all but one or two for each event? We want our social media to look nice and clean, but we also want people to be aware of past events. And how often do you clean up your social media pages, is it once a year? After every event? Once a month?

Thanks for any input!