Animal Welfare Professionals

 View Only
  • 1.  Creative Foster Marketing

    Posted 06-02-2022 08:01 AM
    Hi There,

    Does anyone have any tips or tools for creative marketing to gain new foster homes? We are looking at increasing our foster base to increase our transfer intake and would love to hear what creative marketing strategies have worked for you. Any out-of-the-box marketing tips or tricks would be fantastic! 

    Thanks!
    #FosterPrograms

    ------------------------------
    Erin Ellis
    Community Engagement Director
    Humane Society of Truckee-Tahoe

    ---------
    Foster Program & Volunteer Management Specialist
    ------------------------------


  • 2.  RE: Creative Foster Marketing

    Posted 06-02-2022 08:29 AM
    We recently did an old fashioned,  cold, hard, truth type post and sent out 64 fosters in just a few days and are still get sign-ups. We reached a point where none of the regular clever stuff was working.

    ------------------------------
    Michelle Harmon
    LifeLine Animal Project At Fulton County Animal Services
    ------------------------------



  • 3.  RE: Creative Foster Marketing

    Posted 06-08-2022 04:02 PM
    We recently reached out to a local coffee shop to set up a foster table during their morning rush. I brought along a few kittens to bring people in & then talked to everyone about the foster program through the day. 
    The nice thing with this was that we posted on social media that we would be there, but so did the coffee shop! That way we got our normal audience along with everyone that goes to the shop. It was a nice way to teach people about fostering and get the rescue's name out to the community.

    ------------------------------
    Tiffany Rowland
    Providence Animal Center
    ------------------------------



  • 4.  RE: Creative Foster Marketing

    Posted 06-09-2022 10:07 AM
    Thank you Michelle and Tiffany!

    ------------------------------
    Erin Ellis
    Community Engagement Director
    Humane Society of Truckee-Tahoe

    ---------
    Foster Program & Volunteer Management Specialist
    ------------------------------