This message was posted by a user wishing to remain anonymous
Hello and Good Afternoon,
Hey fundraisers, I'm curious how other organizations are tracking their donor retention rates and if there are any types of gifts or groups of donors that are excluded?
For example - bequest gifts can drive retention rates down, but the donor is deceased (and possibility didn't engage with the organization when alive). Does anyone exclude these gifts from their metric?
Others types of gifts that can drive retention rates down are high volume gifts through social media or other third parties where we as the organization don't get their information and cannot engage with them directly.
I would love to know how other organizations are watching their donor retention rates, accommodating for non-renewable gifts but still staying true to the metric.
Thank you for sharing!
#FundraisingandDevelopment