Hi Tiffiny,
I started helping out with my rescue's Instagram and Facebook starting last year, and feeling the same as you, I took a short social media course run completely online through University of Illinois Chicago. An article I found helpful that gave an introductory to social media and social media measurement is linked here: http://www.convio.com/files/Convio_Social-Media-Guide-DevR2.pdf. It talks more about forums as a whole and the measurement part of social media which can be a pain to track but really can help with gathering more followers!
Our org is trying to gain more followers as well, but one thing that has helped is using our professional dashboard - which both Facebook and Instagram offer. If you have access to this from your organization or if they can even send you screenshots, you could see which time of day is best to post and gets the most engagement, which posts have gotten the most views, etc.
Another tool we have used is Social Champ - which allows us to tee up future posts and schedule them as well as get them approved if your org does that. Find it very helpful when a busier week is coming up but we want to make sure our posts are still being scheduled as consistency is also key to gaining followers. They also do discounts for nonprofits.
Apologies if these are all things you already know, but hopefully helpful!
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Lindsey Hilz
CFO
Lucky Chi Dog Rescue, Inc
CA
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Original Message:
Sent: 05-27-2024 08:03 AM
From: Tiffiny Duke
Subject: How do I get more Instagram followers in my area?
My name is Tiffiny. I volunteer, do playgroups, and take photos of my local shelter's animals. I am trying to get the Instagram account I run to get noticed by the public and help it grow. Do you have any suggestions or hashtags that you feel helped get your Instagram noticed? Any suggestions on my posts or anything please let me know. Thank you for your help!! https://www.instagram.com/boxelderutadoptablecritters/
#MarketingandSocialMedia
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Tiffiny Duke
Volunteer
Brigham City Animal Shelter
UT
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