Yeah, we found that people are generally irritated if we omit things like behavior issues or medical issues. It doesn't do much to garner good will with the community, and those people certainly aren't going to come back to us to look at another dog because they'll just think that one has undisclosed issues too so it'd be a waste of their time. It also just perpetuates the stereotype that every dog in the shelter is "broken" and shelters lie about issues or don't disclose problems just to get them out the door.
We don't go into huge amounts of detail in their online profiles, basically just mention what the issue is and what the ideal circumstances would be for the dog or if we've had success managing it, touch on how (but we get into the details at the meet & greet and in adoption counseling). But if a dog has separation anxiety and the person has to travel every other week, no reason to waste theirs or our time showing them a dog that's not compatible for their lifestyle. And honestly, it just gets the staff's hopes up for no reason. It sucks to be constantly crushed when you think a dog has a chance at getting a home only to find out there's fundamental incompatibility.
We've found that for us and our community, being honest and up front with potential adopters yields the best results all around.
Original Message:
Sent: 09-04-2025 07:29 AM
From: Stephanie Lenny
Subject: No fee or low adoption fees yay or nay?
Oh, I love the idea of rebranding!
We never put any behavioral issues in our descriptions, and I kind of wish we did. Instead the people come in to see the animal and then learn the details. It gives us the chance to show them other dogs if the issues are too much for them, but I don't see this work out very often. I would kind of be annoyed if I were the visitor.
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Stephanie Lenny
Behavioral Coordinator
Brown County Human Society
IN
Original Message:
Sent: 09-04-2025 06:59 AM
From: Samantha Maurice
Subject: No fee or low adoption fees yay or nay?
For animals that have been waiting a while we do a name your own fee. While sometimes people choose to pay nothing, others don't, and by the time they get to the name your own fee stage, their stay has been long enough that even getting no adoption fee saves us money in the long run because we're reducing the number of days we're paying to care for them.
We also will sometimes "rebrand" the pet, which basically just consists of giving them a new name on their online profile, usually something funny or kind of ridiculous. Something that will basically make people stop scrolling. They get new photos and their bio gets a re-write.
We also make sure to put them on social media fairly regularly. Even if it's not a full feature on them, we use their photos in our event promo posts or donation pleas and things like that. Sometimes we highlight how long they've been waiting, and if it's for a reason, like they don't get along with other pets or kids, or are shy or what have you, we are up front and honest about it in the post. Otherwise it just leaves people to guess what's "wrong" with the pet that they've been waiting so long, and we'd rather they know than make up their own reasons.
We've also had luck when volunteers or staff members post in local groups from their own profiles about the pet, basically giving personal testimonials about them. It basically hits different when it's a person saying how great the pet is than it is coming from the shelter page itself.
And of course, trades with other shelters are always a good way to get them in front of a new audience.
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Sam Maurice
Humane Society of Jefferson County
Jefferson WI
https://hsjc-wis.com
Original Message:
Sent: 09-04-2025 05:32 AM
From: Kristie Lewis
Subject: No fee or low adoption fees yay or nay?
Good morning!
I am acting shelter manager in Williston, Florida. We are a very small shelter. I have done the bond pair, and it worked great. I am going to steal your idea regarding the dogs that need to be the only pet in the home. Charging half price, because our dogs, no matter age or size they charge $175. I, think I will try the half price because we have multiple dogs that are an only pet.
We too are a municipal not a rescue. Any ideas of long-term dogs to get out of our shelters? We have one that was born here. He was adopted but brought back and still here. Most of our dogs are high energy.
We use Vcop, which is out of UF for the students that are going through school. We do have a vet clinic if need be but if we have an emergency, I have to drive to Gainesville which charges us an arm and a leg just to look at our injured strays.
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Kristie Lewis
Animal control/Code enforcement
City of Williston
FL
Original Message:
Sent: 09-03-2025 08:06 AM
From: Samantha Maurice
Subject: No fee or low adoption fees yay or nay?
We have a few low-cost promos to help get more eyes on pets that have been waiting or we anticipate will wait a little longer. For example:
- Bonded pairs: 2-for-1
- Mom cats: half price
- Dogs that can't live with other pets: half price
- Animals that have been looking for a home over two weeks: name your own fee
We also allow people to sponsor adoption fees in whole or in part. The only time we completely waive fees without being sponsored are for special events (and we've only done one due to a grant from the ASPCA) and working cats.
When a pet has a special fee we put it right in their name field online. For example: "Willow - Reduced Fee!" We find it helps with the clickthrough rate on adoption sites, which usually helps find them a home faster.
One thing we have learned is that we never advertise a pet as "free," "$0.00," or "no fee." People tend to get upset at that verbiage, but if we use "adoption fee paid" and explain in the description that their fee has already been paid by a generous sponsor, magically no one bats an eye, lol. Even for working cats we don't use "free" but instead put "adoption fee waived."
I should mention that we are a private shelter with municipal contracts, not a rescue.
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Sam Maurice
Humane Society of Jefferson County
Jefferson WI
https://hsjc-wis.com
Original Message:
Sent: 09-02-2025 10:06 AM
From: Krystle Woodward
Subject: No fee or low adoption fees yay or nay?
Thoughts?
#AdoptionsandAdoptionPrograms
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Krystle
Pinky Paws Search & ResQ
Certified Pet Detective
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