Original Message:
Sent: 04-18-2024 09:27 AM
From: Rene Agredano
Subject: Old school marketing and fundraising
I love this question, it's not crazy at all to branch out from social media, and it's SMART!
Back in the dinosaur age before social, I worked as a development assistant for a non-profit community health care org. Among the other types of outreach mentioned above (participating in community events, partnering with other orgs, etc), we relied heavily on direct mail to a curated list, and we did a quarterly newsletter with an appeal envelope inside. We had an annual fundraising gala too. And our development director did a ton of networking with potential large donors. It was a lot of hands on work and much more fun than being behind a computer all day!
Also, you might want to pick up a copy of the Jay Levinson book, Guerilla Marketing. Maybe even get an OLD version (it's been around since the late 80s), to peer into what hands-on marketing looked like before the internet age.
------------------------------
Rene Agredano
Tripawds
Original Message:
Sent: 04-15-2024 09:30 PM
From: Johanna Spielman
Subject: Old school marketing and fundraising
I know this might be a crazy question, but what did organizations do before social media? How did you advertise and fundraise?
I'm asking seriously because I need to take a break from social media and obviously nonprofits existed long before social media was even an idea, long before the internet was even an idea.
Appreciate any ideas and feedback
#FundraisingandDevelopment
------------------------------
Sincerely,
Johanna Spielman
Founder of Jamie Brianna's Legacy Fund
https://jamiebriannaslegacyfund.org/
------------------------------