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Planned Giving/Legacy Website Templates

  • 1.  Planned Giving/Legacy Website Templates

    Posted 09-30-2023 07:20 AM

    Hi All - We're a small, national rescue and we're finally redesigning our website to give us a fresh, up to date, welcoming look that we desperately need. We're working with a web designer, but much of the work is falling to two of us board members who have no experience doing thiss. We've been approached lately by followers who don't have family and would like to leave us in their wills or trusts. We would like to have a Planned Giving section on our site to give them some guidance in going about this. It will lead them to seek info from their financial planner or estate lawyer but we're wondering if any of you might have a template you can share with info for your supporters on leaving money after they're gone. I also attended a very useful seminar on the importance of a trust both before you die (if you're incapacitated and can't care for your dog) as well as after you're gone. Any info you can give us on wording and ideas would be appreciated. Thanks so much!


    #FundraisingandDevelopment
    #MarketingandSocialMedia

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    Susan Leavitt
    National Coordinator, East Coast, VP Board
    American Maltese Association Rescue
    NY
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  • 2.  RE: Planned Giving/Legacy Website Templates

    Posted 10-01-2023 04:16 PM

    As a national rescue, templates are unlikley to work for every state.  Louisiana, for example, has very different succession laws than some other states, so most of the forms downloaded from legal self-help sites are famously wrong here, according to some succession attorneys I know -- and I would be very concerned about offering legal advice on a rescue website.  Direct people to their estate lawyer (financial planners cannot write wills or codicils and are acting illegally if they do so).  Designate someone in your org who is a single point of contact for the estate/trust lawyers.

    This is also important for your adopters, by the way -- we tell our adopters to let their executor know in their documents that their pets can always come back to us, but to please give instructions to provide us with the updated vet records for the pet, and to please make a final bequest in any amount appropriate to their own circumstances to help us with care, particularly as we may not have a foster home open and might have to pay for commercial boarding, in the event of an unexpected death of an owner.  Watch out too for random people with no connection to your rescue "willing" random animals to you, without any advanced notice, prior arrangement OR donation to follow the animal -- in those situations, I have had to decline to take the dogs and tell the executor, "Sorry, but we won't accept them." 



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    Maggie Thomas
    President
    Red Stick German Shepherd Rescue
    LA
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  • 3.  RE: Planned Giving/Legacy Website Templates

    Posted 10-02-2023 09:26 AM

    Thanks so much, Maggie.  I guess maybe I shouldn't have used the term template.  We don't want to go too deeply into exactly what people need to do to donate or else we know we'll run into local laws that vary or other such issues. We're just looking for some wording to let them know that leaving money for us after they're gone is an option and they need to set that all up in advance.   We just want to get ideas or wording that worked for other rescues rather than trying to reinvent the wheel or the dog stroller.  I know I did see one rescue who had all sorts of forms to fill out and that's way over the top for a rescue of our size.

    Thanks SO much for the info about former fosters. Yes we take back every dog we ever fostered for the rest of their lives and that's important info to pass on that we didn't think about. Usually the child or relative of the deceased owner contacts us to take the dog and they don't always have the medical records, chip registration or routine of the dog. This would be a good way for people to take the best and responsible care of their dog after they're gone.  Thanks so much for that info. A very good point we would not have thought of!  I love our Maddie's Pet Forum!!



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    Susan Leavitt
    National Coordinator, East Coast, VP Board
    American Maltese Association Rescue
    NY
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  • 4.  RE: Planned Giving/Legacy Website Templates

    Posted 10-02-2023 08:48 AM

    Hi Susan, we're in CO and have a planned giving director who manages our program called Nine Lives Legacy Society - but is pretty simple. We just encourage people to write us into their will or trust, arrange it on their own with an attorney, then just notify us. Here's our webpage (scroll down past the first two programs to get to it): https://catcaresociety.org/programs/



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    Amanda Huggett
    Director of Communications
    Cat Care Society
    CO
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  • 5.  RE: Planned Giving/Legacy Website Templates

    Posted 10-02-2023 09:40 AM

    Hi Amanda -

    That's the kind of info I'm looking for...simple, clear, concise.  I'm of that age where this is something friends and family are contemplating and why not make it easy for them to have some tools about, at the least, what they need to ask their lawyer and/or estate planner about. Would you mind if we use some of this verbage? I also realize we should designate who in our organization will handle this area. Thanks so much for helping.  When I took on the new website I had no idea how many areas of rescue I would have to delve into that aren't part of my everyday duties.  

    Best to you and Cat Care Society <3



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    Susan Leavitt
    National Coordinator, East Coast, VP Board
    American Maltese Association Rescue
    NY
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  • 6.  RE: Planned Giving/Legacy Website Templates

    Posted 10-02-2023 10:49 AM

    We're happy to share our verbiage! Use and adapt however you'd like:)



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    Amanda Huggett
    Director of Communications
    Cat Care Society
    CO
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  • 7.  RE: Planned Giving/Legacy Website Templates

    Posted 10-02-2023 12:51 PM

    Thank you very much! Setting up a legacy program is on my to do list and I really like how this is streamlined and simplified.  



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    Suzanne Carrillo
    Treasurer
    MAGSR Inc
    MD
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  • 8.  RE: Planned Giving/Legacy Website Templates

    Posted 10-02-2023 01:18 PM

    Thanks!!  I'm running out of words and apparently the ability to spell verbiage. :)

    Best,

    Sue



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    Susan Leavitt
    National Coordinator, East Coast, VP Board
    American Maltese Association Rescue
    NY
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  • 9.  RE: Planned Giving/Legacy Website Templates

    Posted 10-10-2023 08:58 AM

    Thank you for sharing these resources! 



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    Katrina Ross
    Executive Director
    Aggieland Humane Society
    TX
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  • 10.  RE: Planned Giving/Legacy Website Templates

    Posted 12-11-2023 12:31 PM

    Your website is incredibly helpful as we plan to launch our legacy giving program in the new year - thank you for sharing.

    How else do you promote/gather information from donors about the Nine Lives Legacy Society? E.g. do you send annual or semi annual surveys or have collateral in house? Also, how do you acknowledge donors who have included you in bequests?



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    jennifer hatcher
    Director of Development
    Humane Society for Hamilton County
    Fishers IN
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  • 11.  RE: Planned Giving/Legacy Website Templates

    Posted 12-11-2023 12:51 PM

    We do have a brochure that we give to interested people, and our philanthropy team makes a point to mention it as an option when talking to donors that we think may be a fit. 

    We also hold one or two free educational seminars a year about estate planning that we offer to the public and use that as an opportunity to talk about the program.

    As for recognizing them, we leave that up to each individual. We find that many don't want recognition. For those who do, we work with them to choose something that feels right based on the amount they are able to give and what we are able to do. Several have plaques that we display in a hallway dedicated to our major donors. Others offer testimonials we use for marketing the program, or sometimes their donation is simply included in a list of dedicated donations in our quarterly newsletter. We're pretty flexible and follow their lead!



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    Amanda Huggett
    Director of Communications
    Cat Care Society
    CO
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  • 12.  RE: Planned Giving/Legacy Website Templates

    Posted 10-02-2023 01:25 PM
      |   view attached

    Hi Susan - I think it's great to include this information on your website! The Cat Care Society sample that Amanda shared is fantastic. I'll also throw CAT's site on your radar for a similar example. We have two types of planned giving programs - one is for folks who are looking to leave a legacy gift; the other is for people interested in making a legacy gift as part of lifetime planning for their pets. You can see info about both programs, and our Legacy Society here: catadoptionteam.org/planned-giving.

    We include a lot of this same language in our print brochure as well (see attached). Feel free to steal, borrow, or ignore any of our stuff too : )



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    Heather Miller
    Communications & Development Manager
    Cat Adoption Team (CAT)
    Sherwood OR
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    Attachment(s)



  • 13.  RE: Planned Giving/Legacy Website Templates

    Posted 10-03-2023 06:44 AM

    Thanks so much, Heather. This is fabulous to have such great resources to help us out.  Thank you!!

    Sue



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    Susan Leavitt
    National Coordinator, East Coast, VP Board
    American Maltese Association Rescue
    NY
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