Canva has it's pros and cons. It's easy to use, free, has a great amount of storage, is accessible anywhere, and it seems like they're always updating and improving. Currently, I do find it's video editing features are somewhat limited in comparison to other programs (don't expect it to be a comparable substitute for Premiere or similar software), some of the editing can be a little clunky, and the audio library isn't the greatest. Overall though, I do like having the ability to create a video relatively quickly and easily adapt it to several platforms, and it's really easy to just create the video without sound and then add sound to it once you upload to TikTok or Instagram or wherever so you're not missing out on trending audio.
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Samantha Maurice
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Original Message:
Sent: 04-10-2023 06:44 AM
From: Heather Kalman (she/her)
Subject: Video Content
Thank you for sharing! Do you enjoy Canva as a video editor? I'm so curious to see how their new AI feature will be integrated!
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Heather Kalman (she/her), CPDT-KA, SBA, ABCDT
Research and Development Data Coordinator
American Pets Alive!, Human Animal Support Services
Original Message:
Sent: 04-08-2023 06:33 AM
From: Samantha Maurice
Subject: Video Content
I feel like I'm pretty much throwing spaghetti at the wall and seeing what sticks with videos. Mostly we use them to highlight our adoptables. Our carestaff (but mostly only two of them) send videos and photos to me and I create the video from those and upload them to the various platforms and profiles. Original files are typically stored on my personal computer while edited videos are stored mostly on canva to help save space on my hard drive. I've already got seven dedicated to the shelter's files, so anything I can do to stave off the eighth is done!
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Samantha Maurice
Original Message:
Sent: 04-06-2023 03:05 PM
From: Heather Kalman (she/her)
Subject: Video Content
-How do you use video content to save lives?
-What is your social media secret sauce?
-How do those pawfect candid moments from staff and volunteers make their way to marketing and pet profiles?
-What does the video storage process look like?
Drop a video and share your thoughts below!
#AdoptionsandAdoptionPrograms
#DataandTechnology
#MarketingandSocialMedia
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Heather Kalman (she/her), CPDT-KA, SBA, ABCDT
Research and Development Data Coordinator
American Pets Alive!, Human Animal Support Services
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