"We've recently posted 8 dubbed videos in Spanish and Vietnamese showcasing our available dogs, along with text encouraging local citizens to come in and adopt. The response has been fantastic, with 4 non-English speaking adopters successfully finding their new furry companions at WAGS. With our dedicated staff and access to Language Line services, we're able to provide translation assistance to all adopters.
Embracing new technology to enhance our adoption efforts has been both challenging and rewarding. While the videos may be diverting attention from our usual viewership engagement, we believe it's a positive shift. English-speaking viewers may not be watching these specific videos, but our social media platforms offer a variety of content for everyone to enjoy. We're excited to continue using technology and to track our results and make a difference in the lives of our shelter pets!
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Michelle Russillo
CEO
WAGS PET ADOPTION
Westminster CA
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