Animal Welfare Professionals

Free webinar on "positive marketing" as a strategic tactic

  • 1.  Free webinar on "positive marketing" as a strategic tactic

    Posted 10-12-2021 12:32 PM
    While we busily work on behalf of animals, how can we also connect with community members, especially those who haven't considered or had access to pet adoption or animal services? How can we break down stereotypes about our work and promote even our harder-to-place pets more effectively? How can we lead with positivity to widen our circle of support? Next week HeARTs Speak will offer a free webinar with these questions in mind! Join us October 19th at 3pm EST/12pm PST.

    This 1-hour workshop examines the easy-to-implement, often subtle shifts we can make to reach new audiences and the power of positivity in building relationships and changing minds. With a focus on imagery, the language we use, and transparency, we'll also explore how the concept of positive marketing contributes to life-saving goals.


    Attendees will be able to:
    -Identify the broader purpose of marketing, and how positivity can open new doors
    -Compare elements of "positive marketing" and traditional "guilt marketing"
    -Reflect on the role of imagery and language/word choice in connecting with the community
    -Ultimately, create digital media with impact, using positive imagery and language
    -Understand how to handle tough topics and subjects with honesty and transparency, yet still taking a positive approach.


    Register here! Welcome! You are invited to join a webinar: Positive Marketing for Maximum Impact. After registering, you will receive a confirmation email about joining the webinar.
    Zoom Video Communications remove preview
    Welcome! You are invited to join a webinar: Positive Marketing for Maximum Impact. After registering, you will receive a confirmation email about joining the webinar.
    While we busily work to find homes for animals we care for, how can we also connect with community members, especially those who haven't considered or had access to pet adoption? How can we break down stereotypes about our work and promote even our hard to place pets more effectively?
    View this on Zoom Video Communications >
     
    #Conferences,WorkshopsandSeminars
    #MarketingandSocialMedia

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    Caitlin Quinn
    HeARTs Speak
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