Animal Welfare Professionals

  • 1.  Community Cat Day ( Global Cat Day) is October 16th! How will your organization spotlight it?

    Posted 10-04-2021 10:14 AM
    Edited by Kim Domerofski 10-04-2021 03:18 PM
    Hi all! 

    Community Cat Day, aka Global Cat Day, formerly Feral Cat Day is coming up on October 16th. This is a great opportunity to spotlight content around community cat programs, community cat caregivers, community cats living their best life in the outdoors. 

    From a public relations perspective, community cat day enhances the opportunity that media will pick up stories about outdoor cats and the programs that help them.  The media loves a good holiday. 

    From a marketing and community perspective, we can leverage the "holiday" to educate and inspire folks to help and advocate for community cats. 

    Some ideas on how you can leverage Community Cat Day with your audiences: 
    - Social media posts about community cat caregivers. Anything from pictures of them in action or short videos. 
    - Share stats and facts about Community cat programming in your neck of the woods.  Share metrics on spay/neuter services. Population reduction ( if you have this),  cat save rate increases, etc. 
    - Explain, in a very simple fashion, the definition and the benefits of TNVR. The concept and process of ear tipping ( it does not hurt the cats). 
    - Pitch local media on the celebration of community cat day 


    What other ideas do y'all have? How will you celebrate community cat day? 


    #CommunityCatManagement
    #MarketingandSocialMedia

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    Amy Davila Sanchez
    Best Friends
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  • 2.  RE: Community Cat Day ( Global Cat Day) is October 16th! How will your organization spotlight it?

    Maddie's Fund Staff
    Posted 10-04-2021 12:27 PM
    @Amy Davila Sanchez this is awesome! Great starting tips. Do you happen to have any example visuals, post language or pitch scripts in place that you've seen groups use successfully? Thanks so much!​

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    Thank you all for all you do!

    Amber Freiwald
    Maddie's Fund
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  • 3.  RE: Community Cat Day ( Global Cat Day) is October 16th! How will your organization spotlight it?

    Posted 10-05-2021 09:01 AM
    I would love to see messaging highlighting the positive impact Community Cat Programming yields. We know there are a million ways CCP improves the lives of cats and residents, but not everyone thinks of them!
    Did you reunite a missing cat with its family thanks to your CCP?
    Are residents happier with less kittens born and healthier cats? Maybe one can talk about that.
    Nuisance calls drop?
    Pankleuk and FeLV intakes down? You can thank robust CCP work for that!
    Is Bruiser, the notorious giant local tomcat now the picture of health and happiness post-neuter? Let me see him!
    Has Bruiser eliminated the rat problem from his neighborhood and his caregiver says so? Tell me!

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    Monica Frenden-Tarant
    Maddie's® Director of Feline Lifesaving
    American Pets Alive!
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  • 4.  RE: Community Cat Day ( Global Cat Day) is October 16th! How will your organization spotlight it?

    Posted 10-05-2021 10:36 AM
    Yes, I love all of these ideas @Monica Frenden-Tarant.   Highlighting the benefits of TNVR through stories and community success examples is an effective tool.
    Communities that can highlight metrics by all means share those with the public.
    Love the spotlighting of community cats in all their glory, speaking of their personality and outdoor confidence. ​

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    Amy Dávila Sánchez
    Marketing Manager,
    Strategic Initiatives and Multicultural Marketing
    Best Friends Animal Society

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    Marketing Specialist
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  • 5.  RE: Community Cat Day ( Global Cat Day) is October 16th! How will your organization spotlight it?

    Posted 10-06-2021 12:07 PM
    @Amber Freiwald great question!
    I've uploaded some generic creative samples that we created for a Best Friends event in Northwest Arkansas.  They are up for grabs for people to steal and borrow. 

    I also love the educational content that Alley Cat Allies has. Here is a link to their short and sweet educational videos: https://www.youtube.com/playlist?list=PLgcvFLP05rDzTJVM1VmLTPsGZlS2SA_4k






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    Amy Dávila Sánchez
    Marketing Manager,
    Strategic Initiatives and Multicultural Marketing
    Best Friends Animal Society

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    Marketing Specialist
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  • 6.  RE: Community Cat Day ( Global Cat Day) is October 16th! How will your organization spotlight it?

    Posted 10-06-2021 01:38 PM
    Here is an article recently published by Best Friends that could be helpful to share or may inspire blogs /content ideas: https://bestfriends.org/stories-blog-videos/latest-news/doing-right-outdoor-cats?utm_source=luminate&utm_medium=email&utm_campaign=enews&pos=3

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    Amy Dávila Sánchez
    Marketing Manager,
    Strategic Initiatives and Multicultural Marketing
    Best Friends Animal Society

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    Marketing Specialist
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  • 7.  RE: Community Cat Day ( Global Cat Day) is October 16th! How will your organization spotlight it?

    Posted 10-07-2021 10:36 AM
    Thanks for sharing this Amy! On AmPA! and HASS, we're planning on sharing some of our educational community cat graphics.

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    Sara Miller
    American Pets Alive!
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  • 8.  RE: Community Cat Day ( Global Cat Day) is October 16th! How will your organization spotlight it?

    Posted 10-08-2021 11:08 AM
    I love it Sara! The more people orgs we have talking, sharing and educating on community cats the better chance we will be giving these kitties.

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    Amy Dávila Sánchez
    Marketing Manager,
    Strategic Initiatives and Multicultural Marketing
    Best Friends Animal Society

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    Marketing Specialist
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