We have a few pets up for adoption right now with "complicated needs" so I've been thinking about this a lot! One thing I noticed was that people would mention meds but not how they are administered. We have found it helpful to include details. For example "this med is one small pill a day, and Sonny will eat it easily if mixed with a spoonful of peanut butter!". It gives the potential adopter a more clear picture of what that medication administration looks like in their daily lives. (We also include estimated costs of meds when we can).
As for other examples of jargon that can make its way into bios, I see "dog reactive" or "leash reactive" quite a lot, as well as the phrase "with a patient adopter....". I think again, we can break that down into what it actually looks like on the ground and make it easier for adopters to imagine their lives with this pet!
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Carrie Nydick Finch, MS, LCSW
Deputy Director of Programs and Strategy
PAWS NY
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Case Management &
Community Partnerships Specialist
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Original Message:
Sent: 10-05-2021 01:07 PM
From: Caitlin Quinn
Subject: Writing barrier-free pet bios
HeARTs Speak has a brand new blog on how we can look at the pet bios we write through the lens of barrier-busting. Are we crafting bios for an audience of diverse community members? Are we using that small box of text as a way to welcome more people to table? From the words we choose and the language we use, to the content and calls to action we include, every choice we make with pet bios can move community members closer to choosing adoption.
Read more: Barrier-Free Bio Writing | Hearts Speak
One easy place to start is with internal jargon that makes its way into our external communications. Try to think back to when you didn't know what TNR (or TNVR) or RTH or FeLV barrier-reactive or surrendered meant. What about simple but easily misunderstood terms for those outside our work, like "foster fail" or "kitten season"? Can you think of terms that we all use on daily basis -- and that make their way into bios -- that might confuse or intimidate the community?
Barrier-Free Bio Writing | Hearts Speak
Hearts Speak | remove preview |
| Barrier-Free Bio Writing | Hearts Speak | Successful adoptable pet marketing happens when we are able to create meaningful connections between our communities and adoptable animals. The bios we write for adoptable pets should make people feel encouraged to adopt, using positive and easily understood messages with minimal barriers. To a potential adopter, a barrier is... | View this on Hearts Speak > |
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#AdoptionsandAdoptionPrograms
#MarketingandSocialMedia
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Caitlin Quinn
HeARTs Speak
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