Hi Marilee,
Here are some ideas for a brochure or maybe a simple flyer:
- You can name the program something like "Kittens for Veterans" or "Cats and Kittens for Veterans". There may be other creative naming ideas out there.
- The flyer can start by mentioning the benefits of owning cats/kittens in terms of providing companionship, reducing stress, exchange of love. All the positive benefits that owning a cat/ kitten can bring to a person. The mention of the general benefits should do the heavy lifting for convincing someone to adopt.
- Mention where people can see the cats and kittens available for adoption. QR CODES work great.
-Mention what people need to provide to adopt or what to expect from the adoption process.
- Mention any special discounts, offers, or waived fees for veterans and active military servicewomen and servicemen.
I would keep the flyer generic so that you can use it recurrently. If you have a website you can add a special section with the cats and kittens that would be perfect for that program.
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Amy Dávila Sánchez
Marketing Manager,
Strategic Initiatives and Multicultural Marketing
Best Friends Animal Society
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Marketing Specialist
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Original Message:
Sent: 11-08-2021 10:34 AM
From: Marilee Love
Subject: Does your organization do anything special to support veterans?
I ended up with a small rescue and luckily the Humane Society of The Upper Valley stepped in to help me with getting my kitty's all they needed vet wise. I was hoping to somehow place some of these kitty's with people who need an emotional support pet. I wanted to somehow connect with veterans who needed one. I'm currently working on a brochure that I'll be able to give to people. Any ideas on how to go about this. I have several kitty's who are perfect for this.
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Marilee Love
Humane society of The Upper Valley
Original Message:
Sent: 11-07-2021 11:01 PM
From: Kim Domerofski
Subject: Does your organization do anything special to support veterans?
What does your organization do to support veterans?
If your organization does something to support veterans, around Veteran's Day or throughout the year, tell us about it. It could be anything -- special programming, adoption specials, promotions, marketing pushes, outreach...whatever you do. And bonus points if you share your materials (flyers, program guidelines, ads, etc.)!
And if you don't do anything currently, do you have ideas for the future? Let's brainstorm together!
#Diversity,Equity,InclusionandJustice
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Kim Domerofski (she/her)
Community Manager
Maddie's Fund
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