I am the ED for our rescue and I am VERY proud of my board for coming together for us to tackle Giving Tuesday this year. I downloaded the Giving Tuesday workbook and then rolled it over to a google document and kind of revised a little bit so everyone had assigned tasks and we had a meeting each week starting at six weeks prior so we had a game plan to really tackle this project. Then the final two weeks we met twice a week to just check in with each other and make sure everyone had completed what needed to be done and was ready for the Monday/Tuesday reach. A huge bonus was a lot of what we had for assigned tasks are things rolling over to our end of year campaign so it worked very well that we were tackling two projects.
We are a newwe rescue and very small. We set our goal at $20,000 and had two matching donors of $10,000. We raised just under $15000 but then the next day a check came in for $5000 from a local vet so we really got to celebrate big time as we hit our goal plus doubled it ~ $40,000 will greatly help our mission! Our fundraising event on FB was not that great but we did keep doing posts daily starting at 4 weeks prior and the week prior did two a day and then we did hourly on giving Tuesday and then did two long live videos and kept the hourly posts going with our last one at 11:59 pm. We actually had a few people reach out and tell us great job that they loved seeing us really push for the ask, so that felt positive!
------------------------------
Becky Costner
Executive Director
Let Love Live
------------------------------
Original Message:
Sent: 11-30-2022 07:56 PM
From: Elizabeth Johnson
Subject: Giving Tuesday results
Wondering how everyone did yesterday on donations. We found that the Facebook campaign really lagged compared to our usual results but donations from our email blast to past donors and adopters closed the gap and we made our goal. We're wondering if we've asked too often on FB or if it is more widespread than just us. How'd you do?
#FundraisingandDevelopment
------------------------------
Elizabeth Johnson
------------------------------