Animal Welfare Professionals

 View Only

Webcast: Keeping Marketing and Adoption Counseling Separate

  • 1.  Webcast: Keeping Marketing and Adoption Counseling Separate

    Posted 09-15-2021 12:08 PM
    eager dogs

    The changes you can make to maximize the potential for making emotional connections between pets and potential adopters and fosters are simple but powerful. This webcast will make the case for the separation of marketing and adoption counseling through reviewing the science behind how we form relationships and why warning labels work to keep consumers from taking products home.

    You'll learn the difference between marketing and adoption counseling, what a "stop sign" is and how you can avoid them, and how to ensure that adopters and fosters are given full transparency about a pet's history before they take them home.

     This webinar was recorded and has been pre-approved for 1.0 Certified Animal Welfare Administrator continuing education credits by The Association for Animal Welfare Advancement and by the National Animal Care & Control Association.

    Watch the on-demand recording at Maddie's University

    Download the handout Ethical Standards for Marketing Shelter Pets

    Presented by
    Kelly Duer, Foster Care Specialist, Maddie's Fund
    As Foster Care Specialist for Maddie's Fund, Kelly's focus is on helping shelters and rescue organizations increase pet welfare through the implementation of robust foster care programs. Her role includes creating and providing training for organizations and their foster coordinators, writing, assisting with research on foster care and consulting with shelters. Her work with foster care and marketing has been featured in many national publications, websites and networks, including Animal Sheltering magazine, the Huffington Post, Best Friends magazine, BarkPost, Catster Magazine, and HuffPost Live.

    Kelly Duer portrait with black cat

    Kristen Hassen, Director, American Pets Alive!
    Kristen Hassen, MA, is the Maddie's® Director of American Pets Alive!, overseeing the Human Animal Support Services project, the Maddie's® Learning Academy, and AmPA!'s lifesaving initiatives. Previously, she served as the Director of Pima Animal Care Center, the open-admission animal services department in Tucson, Arizona, and before that, the Deputy Director of Austin Animal Center, in Austin, Texas. Kristen is an adjunct faculty member at the University of Arizona's Mel and Enid Zuckerman College of Public Health and serves on the Board of Directors of the National Animal Control Association. Kristen writes and teaches nationally and internationally on a variety of subjects including animal services organizational restructuring, transforming animal services culture, progressive animal control, high volume foster programs, animal welfare as social justice movement, crisis communications, community-centered sheltering practices, the Human Animal Support Services elements, and the future of animal welfare volunteer programs.

    Kristen with one of her rescue dogs


    alison gibson