2024 Open Arms Challenge

Culture Initiatives Playbook via Best Friends Network

In this playbook, we cover what culture is, why you should care deeply about it, and how to implement a culture initiative that can maximize your employees’ contributions while making each one feel exactly what they are: a unique and valued part of the team.

Company culture is one of those topics that can seem elusive and hard to measure. Many associate culture with break rooms filled with video games and beanbag chairs or complimentary cafeterias and coffee bars. While all of that may sound awesome, it’s not what culture is about. Culture is how we talk to and treat one another, it’s how we plan and make decisions, it’s how we do what we do.

Every organization has an existing culture — most likely, multiple cultures. In the absence of an intentional culture strategy (sometimes called employee engagement), organizations leave their culture, and therefore the performance and longevity of their company, to happenstance.