Animal Welfare Professionals

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  • 1.  Is your shelter participating in the Betty White challenge?

    Posted 01-13-2022 07:22 AM

    Hi there! We are in the stages of planning a short Betty White fundraiser for our shelter. Has anyone else done one? How did it work? Peer to peer? Facebook fundraiser only? Did you tie it in with a special price on animals or any other promotions? Looking for creative ideas ASAP.

    THANKS!
    -Kat
    Events & Communications Manager


    #FundraisingandDevelopment

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    Kat Benson
    Animal Protection Society of Durham
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  • 2.  RE: Is your shelter participating in the Betty White challenge?

    Posted 01-13-2022 11:46 AM
    So far we are doing a Facebook fundraiser, but I would love to hear some other great ideas!

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    Sherry Mansfield
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  • 3.  RE: Is your shelter participating in the Betty White challenge?

    Maddie's Fund Staff
    Posted 01-13-2022 02:01 PM
    Hi Kat, 

    I've seen some organizations like this one in Falmouth create pages on their website specifically for the Betty White Challenge where they list local organizations that people can donate to. They've done a great job of explaining the impact of the challenge with images and links on how to donate: http://www.falmouthdogpark.com/betty-white-challenge.html

    I think simple and effective messaging that focuses on the $5 donation will have a great impact without people needing to break the bank. I've seen others who are also sharing their Amazon wish lists with supplies they need for pets in their care as an alternative to the monetary donation. 

    For ultimate visibility, make sure you're using the #BettyWhiteChallenge on your social media posts and if you have online donation forms available for people to fill out, anything that makes it super easy to people to donate on the spot like on this org's website. 

    There are so many great quotes from Betty White about animals so using some of those on an image or caption would be good to use. Here are some social posts I've seen for inspiration:
    Animals are near and dear to my heart, and I've devoted my life to trying to improve their lives. -Betty White

    Here are a couple interesting partnerships I've seen come out of this challenge. San Diego Humane Society is honoring what would have been her 100th birthday by trying to find homes for 100 animals and will be waiving adoption fees:
    Help us find homes for 100 animals in honor of what would have been Betty's 100th birthday!

    Cincinnati Animal Care is partnering with a local t-shirt company with a special "Stay Golden" tee with $5 of each sale going back to the animals:
    Partnership with Cincy Shirts for their


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    Charlotte Otero
    Community Strategist at Maddie's Fund
    she/her
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  • 4.  RE: Is your shelter participating in the Betty White challenge?

    Posted 01-16-2022 07:30 AM
    Ya'ta'hey Kat from the Navajo Nation.

    We have started our #BettyWhiteChallenge with Animal Rez-Q Inc:
    1.  Added the event on our website:  www.AnimalRezQ.org
    2.  Social media announcement on Facebook and LindedIn

    We hope to get our tribal nation on board.

    Wonderful idea.  Thank you.  We (ARQ) sure could use the $5 donation.

    Best to you and all you do, Glenda
    On Betty White's 100th Birthday, January 17th a NATIONAL Movement has started to donate $5.00 to an Animal Organization near you.   Let's start a Navajo Nation movement-DONATE to Animal Rez-Q Inc. @ <a href=http://www.animalrezq.org/donations.html Please help us continue to support our animals on the Navajo reservation." title="Join Us - #BettyWhiteChallenge" data-title="Join Us - #BettyWhiteChallenge" width="100" data-modalsrc="https://higherlogicdownload.s3.amazonaws.com/MADDIESFUND/UploadedImages/XoW3Ddj2T6jmQQm59gec_Betty White Jan 17th challenge 2022.jpeg" data-imgbase="https://higherlogicdownload.s3.amazonaws.com/MADDIESFUND/UploadedImages/XoW3Ddj2T6jmQQm59gec_Betty White Jan 17th challenge 2022.jpeg" data-imgthumbnail="https://higherlogicdownload.s3.amazonaws.com/MADDIESFUND/UploadedImages/XoW3Ddj2T6jmQQm59gec_Betty White Jan 17th challenge 2022-T.jpeg" data-imgmedium="https://higherlogicdownload.s3.amazonaws.com/MADDIESFUND/UploadedImages/XoW3Ddj2T6jmQQm59gec_Betty White Jan 17th challenge 2022-M.jpeg" data-imglarge="https://higherlogicdownload.s3.amazonaws.com/MADDIESFUND/UploadedImages/XoW3Ddj2T6jmQQm59gec_Betty White Jan 17th challenge 2022-L.jpeg">



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    Glenda Davis
    Animal Rez-Q, Inc.
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  • 5.  RE: Is your shelter participating in the Betty White challenge?

    Posted 01-20-2022 09:59 AM
    Thanks for this great post. RIP Betty White. Our shelter ran a few adoption specials on that day and also received donations from clients as well.

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    Marissa Reid
    Clinic Director
    LifeLine Animal Project

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    Access To Care Specialist
    Clinic Management Specialist
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  • 6.  RE: Is your shelter participating in the Betty White challenge?

    Posted 01-14-2022 05:25 AM
    Hi Kat! I've done a number of things:
    • Homepage take over with a link to a dedicated donation page
    • I set up a text-to-give campaign (only available in Canada: text BETTY to 45678 to donate $5 to Ottawa's animals)
    • Planned social media (Facebook, Twitter, Instagram & LinkedIn) that alternate between pointing people to our dedicated donation page and text-to-give message
    We began the campaign early this week, as so many of our supporters reached out to us to ask what we're doing.

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    Michelle Tribe
    Ottawa Humane Society
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  • 7.  RE: Is your shelter participating in the Betty White challenge?

    Maddie's Fund Staff
    Posted 01-14-2022 10:32 AM

    Hi Kat, 

    ASPCA Pro just sent out an email with some of their favorite social media examples of the Betty White Challenge from shelters and rescues. Check out their email here!  

    Here are the links they shared in case you aren't able to see that email:
    Good luck!

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    Kim Domerofski (she/her)
    Community Manager
    Maddie's Fund
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  • 8.  RE: Is your shelter participating in the Betty White challenge?

    Posted 01-17-2022 09:42 AM
    Love love love that Betty White, she was so amazing.

    We started on 1/8. It's just the two of us here, so not a lot of time to act on sudden campaigns like this. BUT, just by sharing this MUTTS post about the challenge, we've received numerous donations. 



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    Rene Agredano
    Tripawds
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