Thanks to the 168 attendees who joined us on the call this morning. We were rewarded with an awesome presentation about Kane's Krusade, an organization that has been supporting community members since their inception in 2010 and also learned about KCPP's success on TikTok. Here's the updated agenda, chat log and resources from the call.
If you were unable to make it to the call or want to share with a colleague who was unable to attend, you can watch the recording here.
Agenda
- Welcome – Bobby Mann bobby.mann@americanpetsalive.org
- Introducing @Amber Freiwald, our new Monday call Co-Host
- QOTD: For folks who have pets, or many, think of a pet and tell us, if they could call you on your cell phone, what would their ringtone be? (Check the attached chat log for a bunch of FUN answers!)
- Mary's Monday Motivation
- The Shirky Principle: sometimes the organizations that have been created to solve a certain problem are so focused on the problem instead of the solution that they tend to perpetuate the problem. It's really key to sort of who we are in animal welfare, and what we've tried to do for so many decades. And now, as we start to really think about as we all can say both ends of the leash, and really think about what's happening in our communities, the reality of that is we're really not going to know what's happening in our communities if we just stay in our shelters, or in our rescue groups or our own lane. We're gonna have to really step out and do some things that maybe are uncomfortable, scary and may not actually give you the kind of results that you're hoping for initially. But as we know from having to potty train many puppies, there are a lot of accidents before we actually get to the place where it all kind of works out. As Jim Tedford often says, we are animal people. We can change the world, and let's face it, these days the world means a lot of changing.
- Last Friday's call recording (2/25) – watch here https://maddies.fund/awleadershiproundup22522
- Previous Calls: https://forum.maddiesfund.org/communityconversations
- It's the end of the month - almost time again for Maddie's Fund Monthly Giveaways! Enter here for a chance to win CA$H in a random drawing: https://www.maddiesfund.org/monday-community-conversations-feb22-giveaway.htm Open to all who are watching live or on-demand! Be sure to enter each week you attend!
- National Updates
- Maddie's Million Pet Challenge - March Fourward: The Future Is 4 – Friday March 4 @12PM Pacific
- We Foster Challenge registration period: February 28 - March 7, 2022
- If you didn't get a chance to check out the February Comms Kit from HeARTs Speak and HASS, here's a link to our Keeping Families Together kit https://heartsspeak.org/keeping-families-together/ We'll drop a new kit this Thursday, on communicating about cats!
- Stacy LeBaron shared:
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Session One: Kim George, Executive Director of Kane's Krusade, will discuss the principles of Pet Family Advocacy(TM), an innovative, compassionate movement keeping pet families together since 2011. The movement targets the common reasons people surrender their dogs by providing Canine Assistance, Resource and Empowerment Kits (C.A.R.E.) Kits including food, equipment, vet care assistance, spay/neuter and dog training directly to special needs pet families in their homes. Through their Pet Family Housing Initiative, Kane's Krusade links pet families with dog-inclusive landlords and assists with landlord/tenant issues related to emotional support and service animals.
Kim George Bio: https://kaneskrusade.org/our-team/
kim@kaneskrusade.org
Kane's Krusade: https://kaneskrusade.org/
Canine Assistance, Resource and Empowerment Kits (C.A.R.E.) Kits: https://kaneskrusade.org/pet-food-assistance/
Pet Family Advocacy™ model: https://kaneskrusade.org/about/
- We operate from one simple premise: have we done all we can do to keep this pet home?
- We actively create ways to see people as part of the solution, not the problem.
- Direct engagement in communities and under-served neighborhoods is essential.
- We find solutions, not fault.
- Empowering people creates long term solutions.
- Kindness is not mistaken for weakness.
- Collaborating and leveraging resources maximizes impact.
Join the Community Engagement Job-Alike and we will spend a whole hour with Kim!
https://hass-net.americanpetsalive.org/job-alikes
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Session Two: Learn how KC Pet Project is using new forms of media like TikTok, Reels, and other social media strategies to expand their reach to more than 3 million followers, connect with younger generations, and even bring in donations for their organization. Katie Grissum, Communications and Design Coordinator at KC Pet Project, and Tori Fugate, Chief Communications Officer, will present tips, tricks, and strategies for creating effective content through storytelling that any organization can use to bring in meaningful results.
Tori Fugate Bio: https://kcpetproject.org/about/leadership/tori-fugate/
KC Pet Project: https://kcpetproject.org/
Contacts:
Tori.Fugate@kcpetproject.org
Katie.Grissum@kcpetproject.org
How to Create a TikTok Video: https://www.youtube.com/watch?v=lLnAbd0LMeE
How to Create a TikTok Video PDF attached to this post!
Check out these awesome examples:
Steal This Idea: How KC Pet Project Raised $10k From One TikTok Video:
https://www.humananimalsupportservices.org/blog/how-kc-pet-project-raised-10k-from-one-tiktok-video/
Great way for nonprofits to get Adobe software for VERY cheap: https://www.techsoup.org/adobe
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Kim Domerofski (she/her)
Community Manager
Maddie's Fund
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Original Message:
Sent: 02-25-2022 01:09 PM
From: Bobby Mann
Subject: Shelter and Rescue Support Call - 2/28/22 - Pet Family Advocacy (Kane's Krusade) and Social Media Strategies (KC Pet Project)
Updated 2/28/22 at 1:55PM - Recording now available!
Hello!
Sharing the agenda for Maddie's Monday Shelter and Rescue Support Call (LINK TO REGISTER):
02/28/22
Session One: @Kim George, Executive Director of Kane's Krusade, will discuss the principles of Pet Family Advocacy(TM), an innovative, compassionate movement keeping pet families together since 2011. The movement targets the common reasons people surrender their dogs by providing Canine Assistance, Resource and Empowerment Kits (C.A.R.E.) Kits including food, equipment, vet care assistance, spay/neuter and dog training directly to special needs pet families in their homes. Through their Pet Family Housing Initiative, Kane's Krusade links pet families with dog-inclusive landlords and assists with landlord/tenant issues related to emotional support and service animals.
Session Two: Learn how KC Pet Project is using new forms of media like TikTok, Reels, and other social media strategies to expand their reach to more than 3 million followers, connect with younger generations, and even bring in donations for their organization. @Katie Grissum, Communications and Design Coordinator at KC Pet Project, and @Tori Fugate, Chief Communications Officer, will present tips, tricks, and strategies for creating effective content through storytelling that any organization can use to bring in meaningful results.
Check out these awesome examples:
- Simon 77.3 million views
- Bran 2.9 million views
- Long Stay Dogs 3.3 million views
Quick Reminder: You can also watch previous recordings and continue the conversation at Maddie's Pet Forum!
Thank you!
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