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Shelter and Rescue Support Call - Monday, 2/28/22 - Pet Family Advocacy (Kane's Krusade) and Social Media Strategies (KC Pet Project)

  • 1.  Shelter and Rescue Support Call - Monday, 2/28/22 - Pet Family Advocacy (Kane's Krusade) and Social Media Strategies (KC Pet Project)

    Posted 02-25-2022 01:56 PM

    Updated 2/28/22 at 1:55PM - Recording now available!


    Hello!

     

    Sharing the agenda for Maddie's Monday Shelter and Rescue Support Call (LINK TO REGISTER):


    02/28/22


    Session One: @Kim George, Executive Director of Kane's Krusade, will discuss the principles of Pet Family Advocacy(TM), an innovative, compassionate movement keeping pet families together since 2011.  The movement targets the common reasons people surrender their dogs by providing Canine Assistance, Resource and Empowerment Kits (C.A.R.E.) Kits including food, equipment, vet care assistance, spay/neuter and dog training directly to special needs pet families in their homes.  Through their Pet Family Housing Initiative, Kane's Krusade links pet families with dog-inclusive landlords and assists with landlord/tenant issues related to emotional support and service animals.


    Session Two: Learn how KC Pet Project is using new forms of media like TikTok, Reels, and other social media strategies to expand their reach to more than 3 million followers, connect with younger generations, and even bring in donations for their organization. @Katie Grissum, Communications and Design Coordinator at KC Pet Project, and @Tori Fugate, Chief Communications Officer, will present tips, tricks, and strategies for creating effective content through storytelling that any organization can use to bring in meaningful results.

    Check out these awesome examples: 

       - Simon 77.3 million views

       - Bran 2.9 million views 

       - Long Stay Dogs 3.3 million views


    Quick Reminder: You can also watch previous recordings and continue the conversation at Maddie's Pet Forum!  

    Thank you!
    --

    Bobby Mann
    Maddie's® Human Animal Support Services Pilot Director
    bobby.mann@americanpetsalive.org

    You can save lives in a variety of ways. Visit our brands.

      

       

     
    This email was checked for inclusive language using DEI.AI
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  • 2.  RE: Shelter and Rescue Support Call - Monday, 2/28/22 - Pet Family Advocacy (Kane's Krusade) and Social Media Strategies (KC Pet Project)

    Posted 02-28-2022 02:33 PM
      |   view attached
    Thanks to the 168 attendees who joined us on the call this morning. We were rewarded with an awesome presentation about Kane's Krusade, an organization that has been supporting community members since their inception in 2010 and also learned about KCPP's success on TikTok. Here's the updated agenda, chat log and resources from the call. 

    If you were unable to make it to the call or want to share with a colleague who was unable to attend, you can watch the recording here

    Agenda

    ---------------------------------------------------------------------------------------------------------------------------------

    Session One: Kim George, Executive Director of Kane's Krusade, will discuss the principles of Pet Family Advocacy(TM), an innovative, compassionate movement keeping pet families together since 2011.  The movement targets the common reasons people surrender their dogs by providing Canine Assistance, Resource and Empowerment Kits (C.A.R.E.) Kits including food, equipment, vet care assistance, spay/neuter and dog training directly to special needs pet families in their homes.  Through their Pet Family Housing Initiative, Kane's Krusade links pet families with dog-inclusive landlords and assists with landlord/tenant issues related to emotional support and service animals.

    Kim George Bio: https://kaneskrusade.org/our-team/

    kim@kaneskrusade.org

    Kane's Krusade: https://kaneskrusade.org/

    Canine Assistance, Resource and Empowerment Kits (C.A.R.E.) Kits: https://kaneskrusade.org/pet-food-assistance/

    Pet Family Advocacy™ model: https://kaneskrusade.org/about/

    1. We operate from one simple premise: have we done all we can do to keep this pet home?
    2. We actively create ways to see people as part of the solution, not the problem.
    3. Direct engagement in communities and under-served neighborhoods is essential.
    4. We find solutions, not fault.
    5. Empowering people creates long term solutions.
    6. Kindness is not mistaken for weakness.
    7. Collaborating and leveraging resources maximizes impact.
    Join the Community Engagement Job-Alike and we will spend a whole hour with Kim! https://hass-net.americanpetsalive.org/job-alikes


    ---------------------------------------------------------------------------------------------------------------------------------


    Session Two
    : Learn how KC Pet Project is using new forms of media like TikTok, Reels, and other social media strategies to expand their reach to more than 3 million followers, connect with younger generations, and even bring in donations for their organization. Katie Grissum, Communications and Design Coordinator at KC Pet Project, and Tori Fugate, Chief Communications Officer, will present tips, tricks, and strategies for creating effective content through storytelling that any organization can use to bring in meaningful results.

    Tori Fugate Bio: https://kcpetproject.org/about/leadership/tori-fugate/

    KC Pet Project: https://kcpetproject.org/
    Contacts:

    Tori.Fugate@kcpetproject.org

    Katie.Grissum@kcpetproject.org

    How to Create a TikTok Video: https://www.youtube.com/watch?v=lLnAbd0LMeE

    How to Create a TikTok Video PDF attached to this post!

    Check out these awesome examples:

    Steal This Idea: How KC Pet Project Raised $10k From One TikTok Video:

    https://www.humananimalsupportservices.org/blog/how-kc-pet-project-raised-10k-from-one-tiktok-video/

    Great way for nonprofits to get Adobe software for VERY cheap: https://www.techsoup.org/adobe



    ------------------------------
    Kim Domerofski (she/her)
    Community Manager
    Maddie's Fund
    ------------------------------

    Attachment(s)

    docx
    Monday 2.28.22 chat.docx   62 KB 1 version


  • 3.  RE: Shelter and Rescue Support Call - Monday, 2/28/22 - Pet Family Advocacy (Kane's Krusade) and Social Media Strategies (KC Pet Project)

    Posted 02-28-2022 02:37 PM
      |   view attached
    @Katie Grissum from Kansas City Pet Project shared her "How to Create a TikTok" PDF in the second session. Sharing it here as well.​

    ------------------------------
    Kim Domerofski (she/her)
    Community Manager
    Maddie's Fund
    ------------------------------

    Attachment(s)