Animal Welfare Professionals

Hey all!

I'm hoping others who work in HVSN clinics can assist me with ideas on how to get recurring donors, and how you're keeping them updated and engaged on the work you're doing at the clinic? I'm brain storming quite a bit, but I'm newer to the fundraising side of things for HVSNCs specifically! Our current issue is our flooring- it desperately needs to be replaced.

What sorts of engagement pieces are you sending them? Is it via text or email? IF text, what programs are you using for them? I'm not great at building nice looking marketing emails, but I can whip up an engaging text message or facebook post! 

Signed,

Awfully Eager

I've found that recurring donors tend to respond really well when they can connect their gift to something tangible. For something like flooring, I'd lean into the impact it has on the clinic's day-to-day work rather than just "we need a new floor." Like, why does replacing it matter for patients, staff, sanitation, efficiency, etc.?

Also pictures! Defintiely in pictures of animals! I think short email updats are better received vs. text messages or long-winded updates that feel like homework to read. If you're good at Facebook posts, I think you can write a good recurring donor piece. :)