Updated 10/30/23 at 4:18pm PT - Recording now available to watch on demand!
We hope to see you on Monday, 10/30 at 11am PT for our next Community Conversations call for a presentation by @Brandale Mills Cox, PhD, Founder & Principal, Inclusive Marketing Research Group on, "Community Insights for Pet Fostering."
Despite the rise in pet fostering since 2020, according to the ASPCA, approximately 3.1 million dogs and 3.2 million cats enter animal shelters each year. Research published by the pet product retailer, Chewy, found pet fostering has increased by 17 percent over the past year, with 8 percent of U.S. households fostering pets (HumanePro, 2022). Other research has highlighted the increased intent for pet adoption (Adoption Barriers Study, 2016), which speaks to the existing interest that can be leveraged for pet fostering as well. These staggering numbers highlight the difficulty in creating strategic recruitment efforts that speak to the existing knowledge and expectations of potential pet foster caregivers.
Little research has addressed the disparities between marginalized audiences and their white counterparts when it comes to pet fostering and overall knowledge about the pet fostering process. Through a combination of a survey and focus group discussions with self-identified BIPOC animal lovers, this research provides insight and recommendations on how to best engage more diverse communities in the pet fostering process. These findings will help inform marketing and outreach efforts to address the gap in pet fostering amongst BIPOC audiences.
Meet Dr. Brandale Mills Cox, the visionary behind Inclusive Market Research Group. With an impressive career spanning over 15 years in marketing and public relations, and close to 10 years devoted to research, she brings a wealth of expertise. Her research is a testament to her specialization in Black consumer insights, media audience understanding, and adept focus group facilitation.
As a DEI Consultant and strategic planner, Dr. Mills Cox boasts a remarkable track record in both branding and public relations consulting, underscored by her proficiency in crafting multicultural marketing strategies. Her prowess has been celebrated, earning her the esteemed title of Albuquerque Business First's '40 under 40.' Currently serving as an Assistant Professor at Howard University within the School of Communications, her influence extends to nurturing the minds of future communicators.
#DataandTechnology#Diversity,Equity,InclusionandJustice#FosterPrograms------------------------------Maddie's Pet Forum AdminMaddie's Fund------------------------------
Thank you to the 152 people who joined us on today's Community Conversations call! The recording is now available to watch on-demand. A sincere thank you to our guest speaker @Brandale Mills Cox for sharing such insightful research related to reaching and engaging more diverse communities as pet fosters. You can find a recap of the call below. Be sure to complete this grant giveaway form to enter to win a grant of up to $5k if you joined us live or caught the recording!: https://www.maddiesfund.org/weekly-community-conversations-oct23-giveaway.htm
Today's Presentation: Community Insights for Pet Fostering
Highlights From The Chat:
Thank you for having me! Attached is the presentation from the discussion.
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