I have found people like to give to something specific. So what if you created some different thresholds based on the cost of different services. For example:
$10 pays for a first round of puppy vaccines
$25 pays for a foster kitten care package
$50 pays for a wellness package for a pet in need
$100 pays for two community cat spay/neuters
Something like that, where it is almost a shopping list of things so people can really understand where their money is going.
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Alexis Pugh
Director, Memphis Animal Services
www.memphisanimalservices.comOrganizational Management
& Pet Support Services Specialist
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