I would add that doing donation cans and fairs and festivals are really a great way to start. Make sure the wrapper on the donation can has a QR code for online donations. But these are great avenues to introduce yourself to the community. In about 2002 MRFRS got a 5 figure bequest randomly. I contacted the lawyer to see where it came from and it was from someone local who had passed away and part of the will stipulated each child decide on a charitiy to give the money to. One child was from out of town and had no idea who to name, but they wanted it to go to animals. The lawyer suggested MRFRS because our donation can was at the local Richdale where he got coffee every morning and put his change and that we were "everywhere" and a good local group. So because of that "can-lawyer" connection we got a huge donation to MRFRS. So in the early days, I know it is a lot of work, but "getting out there is important". Make sure to have a way to collect email addresses and make the most of the outreach for collection. Kristen at the Community Cats Central does a great game with a prize of how many little mice are in the tube. That will easily get us 300 new names and you give the winner a prize($50 gift card that I get on my points). I would also start building your mailing list with dog/cat licensing lists if you can get access to them(not sure these days).
If you are shy about connecting with businesses- I would send a letter to all of the Lawyers in the local area once you have all of our 501 c3 information to introduce your organization and services to them. Use the words, grass-roots, local community based, volunteer supported, supporting all cats in the community etc. These words resonate with donors that don't want to support organizations with high overhead. Also join the chamber of commerce(many of non-profit rates)- I made a lot of great connections at their evening mixers and the one in my area had a sub group that met that was just the area non-profits which was helpful for making connections with social services.
Remember to pace yourself too and delegate out to others regularly. Thanks, Stacy
Original Message:
Sent: 04-14-2026 05:33 PM
From: Amy Zavala
Subject: Ideas in how to get my community involved in our TNR movement?
Thank you for sharing those ideas, Karen! It definitely helps!
------------------------------
Amy Zavala
President
Shadow Cats 806
TX
Original Message:
Sent: 04-14-2026 04:27 PM
From: Karen Jealous (She/her/hers)
Subject: Ideas in how to get my community involved in our TNR movement?
Sure!
Most of our donations are individuals! We don't have any corporate payroll deductions, although I believe we are registered with Benevity and some folks do their donation match to us. We hustle on our fundraising. I need to start reaching out to businesses but I don't feel strong in that area, I'm more like a throw me out to the public and I will work it hard, but the corporate - I'm pretty intimidated. I also work full time during the day so my outreach in person needs to be after hours or on the weekends, which isn't great.
We are involved in a bottledrop program in Oregon, which is our redemption program for cans and bottles. They are 10 cents for each item and if you return them in blue bags, that goes to the registered nonprofit. That nets us close to 1200-2000 per year and is increasing fast. We try to fundraise for any super critical medical case if we have time or if we end up having to do like 10 dentals in a community cat colony. We are also in a big holiday campaign for local nonprofits that is very competitive, but we have made the cut each time we tried (the past 2 years and are in year 2 of a 3 year term!), where we raised almost $30k last year. That lasts us until about March/April. Our street fairs do well and we have done a larger convention in Seattle. But we have someone who spends all kinds of time ordering cat themed items, we have supporters make stuff for us to sell and have a super fun interactive cat board that usually makes us between 200-400 each event in donations alone. Plus that allows us to do a ton of education and outreach while everyone is telling us about their cats.
We work relentlessly on this though. None of our super active volunteers have kids at home, and even though we all work full time, we can mostly dictate our own schedules. We either have a supportive partner who may or may not be involved or no partner at all.
Our tentative street fair and event schedule:

I hope this helps some?
Karen
------------------------------
Karen Jealous
PDX Cat Trapper
Portland OR
Original Message:
Sent: 04-14-2026 02:07 PM
From: Amy Zavala
Subject: Ideas in how to get my community involved in our TNR movement?
Karen, can I ask you about your donations? Do they mainly come from individuals, local businesses, or corporate payroll deduction funds? You're doing amazing work!
------------------------------
Amy Zavala
President
Shadow Cats 806
TX
Original Message:
Sent: 04-14-2026 01:50 PM
From: Karen Jealous (She/her/hers)
Subject: Ideas in how to get my community involved in our TNR movement?
Hi Maria - There are a lot of great ideas here that can hopefully help. I agree that starting to post more on social media to bring awareness is a good start. It will help find like minded people while also making the public a bit more aware of all that goes into this process. You aren't pigeonholed into any specific aspect of this yet, so that is a good thing. You can show video of when you go check out a new location -what it looks like, what you are looking for, etc., pictures of the cats in traps, video of you driving them to clinic, how you hold them the night before and recover them the night after, how they are covered and why. You have a ton of potential content to show. This is also a great time to ask for volunteers. Even if you were to get a volunteer that is up for the drive, even if one way once a week, that would lessen some of your burden.
Also as we head into spring and summer, any opportunity you can get to have a table at a community type event can also have great benefits. We started doing street fairs a couple years ago to raise awareness and solicit donations. Now I can honestly say we have one of the most popular booths at these event and average between 1400-2400 per event between selling merch and our donation jars.
We are lucky to be in a city that also has a HQHVSN clinic but we also have built relationships with multiple private vets. People like what we do and how we do it, and one of our vet partners actually reached out to us to partner. They offer one appointment a week, either one spay or two neuters. They also donate all the vaccines. We book these spots up to 3 months in advance. The other 2 private vet clinics we use both let us keep vaccines there, that we purchase at a discount, and they administer. One of those clinics donates the Rabies vaccine to us.
It takes consistency and lots of talking about what you are doing. I started our org and was just a solo trapper for a couple yeras, not wanting to set up a nonprofit, but I relented, mainly in order to fundraise better and to get some of the perks that you receive as a nonprofit that you cannot if you are not a 501c3. We bacame a nonprofit in 2022 and in 2025, we cracked 100K in donations! If you highlight the hard work you do, you will find people that admire what you are doing and help support you.
And - Stacy LeBaron was one of my mentors, who helped guide me as I tried to narrow my scope as to not be spread too thin in my goals and get overwhelmed.
------------------------------
Karen Jealous
PDX Cat Trapper
Portland OR
Original Message:
Sent: 04-10-2026 12:06 PM
From: Maria Plattner
Subject: Ideas in how to get my community involved in our TNR movement?
I've grew up in a small rural town in northern Minnesota where cats were a dime a dozen. I've always been a cat person since I was a little girl and not many people understood it. When I moved and started working at a cat rescue out of state, I felt like I was with my people. Now, being back home in the town I grew up in, it's still the same- dime a dozen.
I recently started a cat rescue after finding yet another frozen dead cat in a colony I help with. We're a registered nonprofit for community cats/feral cats/strays that need to be trapped. We have a TNR Program and our website has educational information that I made to be shared and printed- whatever to get the word out. But no one is interested in that- they just don't want the cats. I just trapped and brought a cat in that had been living in horrible conditions with its eye hanging from the socket for months and others are pretty nonchalant about it because it's a cat.
Our TNR Request list is at 139 within just 6 days and within 40 miles from our location, but no one wants to donate to help with the TNR services.
I'm stuck- I want to continue to TNR, continue to help the ones that have nowhere else to go but my community isn't interested and I can't continue to pay for everything myself.
Any ideas on how I can get my community to change that dime a dozen mindset so we can continue to make an impact?
#CommunityCatManagement
------------------------------
Maria Plattner
Director
Forest Felines
MN
------------------------------