Animal Welfare Professionals

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Join The ASPCA's Campaign, The Rescue Effect

  • 1.  Join The ASPCA's Campaign, The Rescue Effect

    Posted 06-25-2025 10:32 AM

    The ASPCA invites you to join The Rescue Effect, a national campaign dedicated to helping organizations like yours increase adoptions and engage the public.

    The Rescue Effect launches in August and continues through October. Participating shelters will receive a robust toolkit of marketing materials in mid-July and adopter resources throughout the campaign to help you amplify your work and place more animals in loving homes. We will also include your organization on our digital Shelter Finder map (coming soon!), which helps nearby families find you and your adoptable animals.

    Your adoption policies and shelter procedures do not need to change to participate in the campaign. We appreciate your partnership and look forward to sending hopeful adopters your way!


    #MarketingandSocialMedia

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    Lauren Shoff
    Senior Manager, Digital Marketing & Content
    ASPCA
    GA
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