Ashley, happy to share.
Every call to AAF's Pet Help Desk gets logged the same way, regardless of channel (phone, email, or partner referral). We capture caller info (name, phone, county, referral source), pet info if applicable, reason for call broken into about 25 specific categories (pet deposit help, pet rent help, housing search, lease violation, food assistance, vet care, behavior crisis, rehoming request, stray animal found, community cat help, and so on), routing decision (which AAF program the call goes to or whether it's resolved at triage), action taken, follow-up plan and date, and eventual outcome.
The categories are deliberately specific because the aggregate data tells us where families are actually struggling. That informs program design and grant narratives.
We run it all inside our partner platform (the Animal Welfare Resource Network - AWRN) sitting underneath so the call data flows into the Pet Help Desk dashboard, case records, and reporting. The structure stays the same whether a call resolves in five minutes or becomes a six-month case. Based upon where the call is routed to (people records, animal records, case records, follow-up reminders, basically different tasks and everything), they are automatically created when the call is routed to a specific program or subprogram. The call intake either through the pet help desk or the front desk every call gets logged and routed. And the people record, animal record, case records all keep a history of any animal activity related to them. So I can go back at any time and see the history on a person, an animal, a case, pretty much anything I want.
For example, a person might call and they need food for their dog or their cat. It gets routed to the Bridge, which is one of the main prevention programs. The person record is created, and the case record is created. Once they get their food, the case can be resolved. The call can be resolved, which puts it into the completed table.
If I'm looking for something else or the same thing, the system knows that they've called before. It will keep a history of all their calls. We are looking into implementing two-way texting so that I can text them from their case record or their person record. They can text back, and the system will keep a history of the text content, the date it was sent, the time it was sent or the time that it was received, and the content.
Happy to do a 30-minute Zoom walkthrough if you want to see the fields and routing logic in action. Calendly is calendly.com/animal-angels.
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BJ Adkins
Founder/Director
Animal-Angels Foundation
Pinson, AL
bjadkins@animal-angels.organimal-angelsfoundation.org
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Original Message:
Sent: 05-05-2026 02:18 PM
From: Ashley Turner
Subject: The call nobody tracks
Hello, I love this! Do you have an example you could share to show how you keep your logs of all of your calls?
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Ashley Turner
Head of intakes
Vanderburgh humane society
IN
Original Message:
Sent: 05-05-2026 10:02 AM
From: Bj Adkins
Subject: The call nobody tracks
Elsa, this is exactly the kind of work that post was about. The fact that you track every contact through a structured form and route to the right resource means families are getting help before they hit the surrender desk. That is prevention in action.
Most shelters do not have that workflow. The call comes in, someone answers it, maybe they help, maybe they transfer, and nobody writes down what happened or what the family actually needed. Your form changes that. When you capture the reason for the call, you are building data that tells you what your community needs before it becomes an intake.
We built something similar with our Pet Help Desk. Every call gets a structured intake record with the reason, the county, the urgency level, and what program it routes to. When we see the same need showing up repeatedly from the same ZIP code or the same type of crisis, that data drives where we put resources next.
The helpline model you are running, with vet vouchers and vaccine clinic referrals, is the piece most communities are missing entirely. Would love to hear more about how you structured your form and what patterns you are seeing in the data. That kind of information helps all of us build better systems.
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BJ Adkins
Founder/Director
Animal-Angels Foundation
Pinson, AL
bjadkins@animal-angels.org
animal-angelsfoundation.org
Original Message:
Sent: 05-05-2026 09:30 AM
From: Elsa Enstrom
Subject: The call nobody tracks
We track every single contact that comes in to our Owner Support Counselors through a form we ask them to fill out, and if it is an addressable issue we refer to the appropriate department or resource. We have a helpline where may of those folks get referred for things like vet assistance vouchers or info on our vaccine clinics.
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Elsa Enstrom
Helpline Coordinator
Asheville Humane Society
NC
Original Message:
Sent: 05-02-2026 06:28 PM
From: Bj Adkins
Subject: The call nobody tracks
Every shelter gets it. Someone calls, they're not ready to surrender yet, but they're close. Maybe it's a vet bill they can't cover, or a landlord giving them 30 days, or their kid's allergies are getting worse and the spouse is pushing.
You give them a number. Maybe a website. "Try calling [local org]." And then they hang up.
What happens after that call?
In most cases, nobody knows. There's no follow-up. No system tracking whether they connected with help. No flag that says "this family called three weeks ago and now they're at your front counter surrendering."
We started logging every single one of those calls. Not just the ones that turn into intakes. The ones where people are still holding on. And what we're finding is that most of them needed one thing. Not five resources. One specific thing, delivered fast.
What does your org do with the calls that aren't surrenders yet? Curious what people are tracking, if anything.
#PetSupportServices*
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BJ Adkins
Founder/Director
Animal-Angels Foundation
Pinson, AL
bjadkins@animal-angels.org
animal-angelsfoundation.org
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