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The call nobody tracks

  • 1.  The call nobody tracks

    Posted 21 days ago

    Every shelter gets it. Someone calls, they're not ready to surrender yet, but they're close. Maybe it's a vet bill they can't cover, or a landlord giving them 30 days, or their kid's allergies are getting worse and the spouse is pushing.

    You give them a number. Maybe a website. "Try calling [local org]." And then they hang up.

    What happens after that call?

    In most cases, nobody knows. There's no follow-up. No system tracking whether they connected with help. No flag that says "this family called three weeks ago and now they're at your front counter surrendering."

    We started logging every single one of those calls. Not just the ones that turn into intakes. The ones where people are still holding on. And what we're finding is that most of them needed one thing. Not five resources. One specific thing, delivered fast.

    What does your org do with the calls that aren't surrenders yet? Curious what people are tracking, if anything.


    #PetSupportServices*

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    BJ Adkins
    Founder/Director
    Animal-Angels Foundation
    Pinson, AL
    bjadkins@animal-angels.org
    animal-angelsfoundation.org
    ------------------------------


  • 2.  RE: The call nobody tracks

    Posted 20 days ago

    Good morning, BJ. Once again, you are deeply thought-provoking! The person who returns all our calls and emails logs every call in a spreadsheet, what the issue was, and what recommendations (including suggestions for surrender prevention, where appropriate) she made if the cat isn't taken into OSC. Kelly has "worked the phones" as she calls it for probably 15 years with OSC and other organizations and we all feel lucky to have her.  She keeps up with resources, sister organizations, and surrender prevention knowledge.  We aren't 100% sure what we'll do with all that data at this time, but we keep it.  Sometimes, the not-ready-now folks call back when the timing is critical, and sometimes we will be able to intake at the time.  But turning that data into something reportable, we haven't made that leap yet.  I'd also love to hear, if I may piggyback on your post, BJ, what your organization is doing with the data you keep?



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    Diane Metz
    Board of Directors, Volunteer, and Foster Mom
    Orange Street Cats, Inc.
    Albany NY
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  • 3.  RE: The call nobody tracks

    Posted 20 days ago

    Diane, Kelly is doing exactly what needs to happen. Fifteen years of call data is gold. The fact that you're logging it at all puts you ahead of most orgs.

    What we do differently is track what happens after the call. Not just "someone called about X" but "we connected them to Y resource, followed up 7 days later, and the pet stayed home." Or didn't. That outcome piece is what turns call logs into evidence.

    Right now we're building toward a formal research study with university partners to prove that prevention interventions actually reduce shelter intake. The call data is the foundation of that. Every logged reason, every resource deployed, every follow-up outcome becomes a data point in a longitudinal study across our 7-county service area.

    Kelly's spreadsheet has 15 years of reasons people call. If you ever wanted to answer "what would have kept these animals out of our system," that data is the starting point. Even without a formal research design underneath it, you could pull patterns out of it tomorrow. Most common reasons by season, repeat callers, which resources actually resolved the crisis versus which ones just delayed it.

    The short answer to your question: we're using ours to build the published evidence base that prevention works. Because right now the field runs on gut feeling and anecdotes. The data exists to prove it. Someone just has to collect it with intention.



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    BJ Adkins
    Founder/Director
    Animal-Angels Foundation
    Pinson, AL
    bjadkins@animal-angels.org
    animal-angelsfoundation.org
    ------------------------------



  • 4.  RE: The call nobody tracks

    Posted 18 days ago

    We track every single contact that comes in to our Owner Support Counselors through a form we ask them to fill out, and if it is an addressable issue we refer to the appropriate department or resource. We have a helpline where may of those folks get referred for things like vet assistance vouchers or info on our vaccine clinics. 



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    Elsa Enstrom
    Helpline Coordinator
    Asheville Humane Society
    NC
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  • 5.  RE: The call nobody tracks

    Posted 18 days ago

    Elsa, this is exactly the kind of work that post was about. The fact that you track every contact through a structured form and route to the right resource means families are getting help before they hit the surrender desk. That is prevention in action.

    Most shelters do not have that workflow. The call comes in, someone answers it, maybe they help, maybe they transfer, and nobody writes down what happened or what the family actually needed. Your form changes that. When you capture the reason for the call, you are building data that tells you what your community needs before it becomes an intake.

    We built something similar with our Pet Help Desk. Every call gets a structured intake record with the reason, the county, the urgency level, and what program it routes to. When we see the same need showing up repeatedly from the same ZIP code or the same type of crisis, that data drives where we put resources next.

    The helpline model you are running, with vet vouchers and vaccine clinic referrals, is the piece most communities are missing entirely. Would love to hear more about how you structured your form and what patterns you are seeing in the data. That kind of information helps all of us build better systems.



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    BJ Adkins
    Founder/Director
    Animal-Angels Foundation
    Pinson, AL
    bjadkins@animal-angels.org
    animal-angelsfoundation.org
    ------------------------------



  • 6.  RE: The call nobody tracks

    Posted 17 days ago

    I seems like more and more municipal shelter and shelters with county contracts are starting to put in at least the beginning of community programming. In this region specifically, I feel that Hurricane Helene and the prolonged recovery forced a lot of animal shelters/rescues to focus more on community support and less on intake. When this department started 11 years ago, before I was with the organization, it was only a few positions and we started out tabling and door knocking in key neighborhoods that appeared  have more issues with strays and surrender of pets. Our helpline number was given out to folks we talked to, as well as printed on the labels for our pet food we give out. If folks are in need of resources, they are asked to reach out to the helpline and they are either referred to the proper place from there, issued a voucher of some kind or they have an appointment set up to pick up needed supplies.  We log all calls into our system and then put in notes and outcomes as the cases progress. We also input amounts of food and can send medical vouchers directly through our system. Regarding concrete numbers, if you want to shoot me an email at eenstrom@ ashevillehumane.org feel free and I can talk to my boss and our Data person and get some numbers for you!



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    Elsa Enstrom
    Helpline Coordinator
    Asheville Humane Society
    NC
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  • 7.  RE: The call nobody tracks

    Posted 17 days ago

    Elsa, this is the second comment on this post from someone tracking the call I keep saying nobody tracks, which is a good problem to have.

    Hurricane Helene as the forcing function is the kind of detail that doesn't make it into national reports but explains a lot about why some regions moved faster than others. Crisis usually accelerates the right work that should have been the default already.

    Pet food labels with the helpline number on them is sharp. That's the moment of contact when somebody's already deciding whether they can afford to feed their animal. Sticking the way out right on the bag is the kind of small structural decision that turns a crisis into a phone call instead of a surrender. I'm stealing that idea.

    Eleven years of logged calls, voucher tracking, and case outcomes is the dataset the field is missing. Most municipal contracts publish intake and live release rate. Almost nobody publishes helpline outcomes, which is where the real prevention story lives. I'd love to take you up on the offer. Sending a note to eenstrom@ashevillehumane.org today.

    We're building something parallel down in Alabama, the Animal Welfare Resource Network, and the patterns you're describing in Asheville are exactly what we're trying to surface across multiple counties. Comparing notes across regions on what actually works is going to matter more in the next few years than any one program will.



    ------------------------------
    BJ Adkins
    Founder/Director
    Animal-Angels Foundation
    Pinson, AL
    bjadkins@animal-angels.org
    animal-angelsfoundation.org
    ------------------------------



  • 8.  RE: The call nobody tracks

    Posted 17 days ago

    Hello, I love this! Do you have an example you could share to show how you keep your logs of all of your calls? 



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    Ashley Turner
    Head of intakes
    Vanderburgh humane society
    IN
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  • 9.  RE: The call nobody tracks

    Posted 17 days ago

    Ashley, happy to share.

    Every call to AAF's Pet Help Desk gets logged the same way, regardless of channel (phone, email, or partner referral). We capture caller info (name, phone, county, referral source), pet info if applicable, reason for call broken into about 25 specific categories (pet deposit help, pet rent help, housing search, lease violation, food assistance, vet care, behavior crisis, rehoming request, stray animal found, community cat help, and so on), routing decision (which AAF program the call goes to or whether it's resolved at triage), action taken, follow-up plan and date, and eventual outcome.

    The categories are deliberately specific because the aggregate data tells us where families are actually struggling. That informs program design and grant narratives.

    We run it all inside our partner platform (the Animal Welfare Resource Network - AWRN) sitting underneath so the call data flows into the Pet Help Desk dashboard, case records, and reporting. The structure stays the same whether a call resolves in five minutes or becomes a six-month case. Based upon where the call is routed to (people records, animal records, case records, follow-up reminders, basically different tasks and everything), they are automatically created when the call is routed to a specific program or subprogram. The call intake either through the pet help desk or the front desk every call gets logged and routed. And the people record, animal record, case records all keep a history of any animal activity related to them. So I can go back at any time and see the history on a person, an animal, a case, pretty much anything I want. 

    For example, a person might call and they need food for their dog or their cat. It gets routed to the Bridge, which is one of the main prevention programs. The person record is created, and the case record is created. Once they get their food, the case can be resolved. The call can be resolved, which puts it into the completed table.

    If I'm looking for something else or the same thing, the system knows that they've called before. It will keep a history of all their calls. We are looking into implementing two-way texting so that I can text them from their case record or their person record. They can text back, and the system will keep a history of the text content, the date it was sent, the time it was sent or the time that it was received, and the content. 

    Happy to do a 30-minute Zoom walkthrough if you want to see the fields and routing logic in action. Calendly is calendly.com/animal-angels.



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    BJ Adkins
    Founder/Director
    Animal-Angels Foundation
    Pinson, AL
    bjadkins@animal-angels.org
    animal-angelsfoundation.org
    ------------------------------



  • 10.  RE: The call nobody tracks

    Posted 17 days ago

    Good morning,

    Though our organization is not a shelter; we are a low-cost spay and neuter provider that also operates a surrender prevention program. We handle all surrender cases for the cities of Dallas and Fort Worth, working with pet owners to identify ways to help them keep their pets whenever possible. This may include referrals for food assistance, medical support, fencing help, housing deposits, vaccinations, spay/neuter services, and more.

    We follow up on every case (though responses are not always received) and either close the case as appropriate or, if the owner still wishes to surrender their pet, we schedule a surrender appointment once the shelter's qualification requirements are met. All cases are tracked using Doobert software, which we helped design to support this program.

    At the end of each month, reports are generated and shared with both shelters. We track detailed outcomes, including reasons for surrender, cases with no response, pets retained by their owners, pets rehomed, and completed surrenders. Since launching this program in Dallas in 2020 and Fort Worth in 2022, the number of pet surrenders in both cities has decreased significantly.



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    Sabrina Wilson
    Community Engagement Manager
    Spay Neuter Network
    TX
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  • 11.  RE: The call nobody tracks

    Posted 17 days ago

    Sabrina, this is the call being tracked. You're describing what most cities don't have, a structured front door before the shelter door with real outcome data behind it. Reasons for surrender, no-response cases, retentions, rehoming, and completed surrenders in one monthly report is the kind of visibility that should be the floor for every municipal partnership in the country, and almost nowhere is.

    Two cities with significant surrender decreases since 2020 and 2022 isn't an accident. That's what happens when somebody actually picks up the phone and treats the call as a fork in the road instead of a paperwork step.

    Side note, I know Chris Roy. We had a long Zoom about Doobert and where the field is heading. I didn't realize SNN helped design the surrender prevention piece. That tracks with how solid it looks.

    If you're ever open to a 30-minute call to compare notes, my Calendly is calendly.com/animal-angels. We're building something parallel in Alabama, network-side across multiple counties, and the data patterns you're seeing in Dallas and Fort Worth are exactly what we're trying to surface.



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    BJ Adkins
    Founder/Director
    Animal-Angels Foundation
    Pinson, AL
    bjadkins@animal-angels.org
    animal-angelsfoundation.org
    ------------------------------



  • 12.  RE: The call nobody tracks

    Posted 17 days ago

    Hi BJ,

    I've added a time to your calendar for us to chat. I've overseen the PSRC program since its inception. While I wasn't heavily involved in the initial development of the Doobert program, I did provide some input, and I now have additional feedback regarding the direction we'd like the program to take. I'm looking forward to our conversation.


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    Sabrina Wilson
    Community Engagement Manager
    Spay Neuter Network
    TX
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  • 13.  RE: The call nobody tracks

    Posted 17 days ago

    Looking forward to speaking with you. 



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    BJ Adkins
    Founder/Director
    Animal-Angels Foundation
    Pinson, AL
    bjadkins@animal-angels.org
    animal-angelsfoundation.org
    ------------------------------