Hi Elsa, I thought I had replied to this, but I guess not! I'm hopeful that the logo, plus the name: PALS of PAWS in Saginaw County, plus the tagline will be enough that folks understand the foundation of keeping the human/animal bond intact, but we will find out how many questions come through that are 'so what do you do exactly?' :)
Also, I was in a seminar yesterday on chat gpt and business and it gave me a good idea to run some questions through there to help with the communications, especially because it can help to be geography specific. I will let you know if that gives me any additional insight or help!
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Alycia Norton
President
PALS of PAWS in Saginaw County
MI
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Original Message:
Sent: 06-12-2025 02:00 PM
From: Elsa Enstrom
Subject: What do you call "shelter intervention"?
Yeah, I have a feeling that is why the founder of this department settled on that name. I love your tagline! Are you concerned about organizations not knowing how to label your programming if the name isn't "clear" to them?
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Elsa Enstrom
Helpline Coordinator
Asheville Humane Society
NC
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Original Message:
Sent: 06-11-2025 05:40 PM
From: Alycia Norton
Subject: What do you call "shelter intervention"?
I love 'community solutions' as opposed to shelter diversion or intake prevention! We are working through our 'identity' and 'branding' right now and haven't quite landed on a single direction. I like how solutions is positive whereas diversion or intake prevention have a more reactive connotation. So far, our tagline is: People, helping animals, helping people. But, as far as a categorization, most organizations would label us as intake prevention.
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Alycia Norton
President
PALS of PAWS in Saginaw County
MI
Original Message:
Sent: 06-10-2025 09:29 AM
From: Elsa Enstrom
Subject: What do you call "shelter intervention"?
We also use the term "Diversion" when referring to offering services to directly prevent surrender, but we also have a department that is dedicated to our community programming. It is called the "Community Solutions Department". Our "diversion" team which is located in the same lobby where surrenders occur is called the Community Sheltering Center.
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Elsa Enstrom
Helpline Coordinator
Asheville Humane Society
NC