Reply on discussion thread, "Ideas for Recurring Donation Campaigns"
Recurring donations are so important to all of us. We created a "group" for recurring donors called GEMs. It stands for Give Every Month. We sent them postcards to thank them, and included a dog bone shaped flashlight keychain with it. We regularly connect with them to let them know they're appreciated, and ask them to consider increasing their donation and telling their friends about us.
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