Animal Welfare Professionals

Hello All,

Does anyone have any ideas or suggestions for a campaign to encourage recurring donations? 

We are based in Denver, CO and the local cost of living has gone up significantly over the last few years and financial support from donors is down a bit this year.  Though our base of supporters, adopters, fosters and volunteers continues to grow,  we are also taking in more owner surrenders and transports. 

We need to up our fundraising during a time when people's wallets are pinched tighter than usual, any ideas are appreciated!

#FundraisingandDevelopment

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Jenna Ricci
Rocky Mountain Feline Rescue
Denver, CO
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We have been looking at ways to raise money - if 125 people would donate the cost of a coffee of $8.00, you would make $1000 a month. 

I am just not sure how to market and how to set up the process. 

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Connie Ash
Director
Mended Paws Sanctuary
AR
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Hi Jenna!  Recurring donations are so important to all of us.  We created a "group" for recurring donors called GEMs.  It stands for Give Every Month.  We sent them postcards to thank them, and included a dog bone shaped flashlight keychain with it.  We regularly connect with them to let them know they're appreciated, and ask them to consider increasing their donation and telling their friends about us.  

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Sandi Mercado
Shelter or rescue director
Citizens for Animal Protection
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Fabulous idea, thank you!

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Jenna Ricci
Volunteer
Rocky Mountain Feline Rescue
CO
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Original Message:
Sent: 07-18-2024 08:15 AM
From: Sandi Mercado
Subject: Ideas for Recurring Donation Campaigns

Hi Jenna!  Recurring donations are so important to all of us.  We created a "group" for recurring donors called GEMs.  It stands for Give Every Month.  We sent them postcards to thank them, and included a dog bone shaped flashlight keychain with it.  We regularly connect with them to let them know they're appreciated, and ask them to consider increasing their donation and telling their friends about us.  

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Sandi Mercado
Shelter or rescue director
Citizens for Animal Protection
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That is very clever! Thanks for sharing

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Lisa Burn
Co-founder/VP
Farmhouse Animal & Nature Sanctuary
Myakka City, FL
https://farmhousesanctuary.org
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Original Message:
Sent: 07-18-2024 08:15 AM
From: Sandi Mercado
Subject: Ideas for Recurring Donation Campaigns

Hi Jenna!  Recurring donations are so important to all of us.  We created a "group" for recurring donors called GEMs.  It stands for Give Every Month.  We sent them postcards to thank them, and included a dog bone shaped flashlight keychain with it.  We regularly connect with them to let them know they're appreciated, and ask them to consider increasing their donation and telling their friends about us.  

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Sandi Mercado
Shelter or rescue director
Citizens for Animal Protection
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We have a Pet Patron program for monthly donations! The Pet Patrons get an annual letter detailing their donations and how they have helped us (we often include a "highlight story" of a success story for a pet) and they get a Pawprint on our Patron tree mural in the lobby. Photo attached! 

https://rvspca.org/donate/one-time-donation-pet-patron/

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Erin Dams
Community Relations Coordinator
Roanoke Valley SPCA
Roanoke VA
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