Hi Jenna! Recurring donations are so important to all of us. We created a "group" for recurring donors called GEMs. It stands for Give Every Month. We sent them postcards to thank them, and included a dog bone shaped flashlight keychain with it. We regularly connect with them to let them know they're appreciated, and ask them to consider increasing their donation and telling their friends about us.
------------------------------
Sandi Mercado
Shelter or rescue director
Citizens for Animal Protection
------------------------------
Original Message:
Sent: 07-17-2024 01:53 PM
From: Jenna Ricci
Subject: Ideas for Recurring Donation Campaigns
Hello All,
Does anyone have any ideas or suggestions for a campaign to encourage recurring donations?
We are based in Denver, CO and the local cost of living has gone up significantly over the last few years and financial support from donors is down a bit this year. Though our base of supporters, adopters, fosters and volunteers continues to grow, we are also taking in more owner surrenders and transports.
We need to up our fundraising during a time when people's wallets are pinched tighter than usual, any ideas are appreciated!
#FundraisingandDevelopment
------------------------------
Jenna Ricci
Rocky Mountain Feline Rescue
Denver, CO
------------------------------