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Holiday Promotions Examples (8) - Humane Society of Jefferson County 

10-07-2022 08:14 AM

We do/have done quite a few feline adoption promotions. Most are for all cats & kittens, but our Halloween-themed one, "Pumpkin Spice and Black as Night" is for cats/kittens with any black or orange in their fur (so pretty much every cat except greys and whites). Our others are "Feline Fall Frenzy," "Adopt Till You Drop," and "Happy Mew Years!"

We also hold a Halloween event at the shelter. Prior to COVID it was a "Howl-o-ween Party" where we'd hold a party with pumpkin painting, costume contests, and other kid-friendly things, and dress up the (willing) animals for a few hours and take small groups through to see them. Now we do a "Trunk-or-Treat" in our parking lot. 

In December we also typically do a "Pet Portraits with Santa." We did a Holiday Party afterwards one year as well. This year we're also offering a day camp for kids during the winter break (27th-30th). We've run the camp during the summer for several years, but this is he first time we're doing it in the winter. Our year-end fundraising campaign is called "Gift of Hope" and it focuses on raising funds for our Animal Medical Fund, so we feature stories of animals who have come in needing extra medical care and were able to get that care because of this fund, and go on to be adopted. We run this campaign online and send out a mailer.

I've attached some of the images we used to promote.
#AdoptionsandAdoptionPrograms
#FundraisingandDevelopment
#MarketingandSocialMedia

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22555682_1556597611074088_2580566032972696792_o.jpg   82 KB   1 version
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adopt-til-you-drop-fb.jpg   481 KB   1 version
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halloween-party-fb.jpg   1.00 MB   1 version
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kyle-post.jpg   337 KB   1 version
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mew-years-fb.jpg   360 KB   1 version
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pet-photos-with-santa-no-logo.jpg   599 KB   1 version
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pumpkin-spice-fb.jpg   655 KB   1 version
Uploaded - 10-07-2022

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