Are you starting one as a rescue/shelter or as a foster/volunteer?
We had a volunteer/staff/foster Facebook group that was moderated by staff but we actually just archived it and created a volunteer group here. There are definitely pros and cons to both but I think this is a better option than Facebook. We had posting guidelines and would remove inappropriate posts/comments and would shut down threads if needed. I feel like Facebook can be a really useful tool, but there needs to be very clear expectations for what the page is used for from the very beginning and staff needs to be able to moderate the group to make sure people are following those expectations.
Facebook was a very useful tool for sharing pictures and videos of animals that were up for adoption and for conversations about what volunteer needs we had. Volunteers really found it useful because they would get pretty quick answers from staff or other volunteers and it was a really quick way for us to push out updates that didn't warrant an email through Volgistics. However, we had 3 major issues. Our group was very large (700+ members), which may have contributed to some of these issues.
1. As a municipal shelter, stuff in that group could be considered public record since staff was in there talking about work related things. Facebook, as a platform, isn't great for what we needed for records retention.
2. There was a lot of negativity within the group, which was hard on staff and new volunteers. I think it is partially that when a group is on Facebook, you utilize it like you do the rest of Facebook, which meant that sometimes people would comment or speak in ways they probably wouldn't in person or even on another platform. We tried moderating things and steering the conversations in positive ways, but responses on Facebook tend to be much more impulsive than they are on other platforms. Things sometimes to spiraled quickly and it could be difficult to moderate.
3. The reason that volunteers found the Facebook to be such an efficient method of communication was because it was very difficult for staff to separate themselves from the group. Posts would pop up on our timelines and volunteers would tag us in posts in the group. Sometimes it was beneficial, sometimes it could be overwhelming. It did make it very difficult to truly get time away from work; on your days off and after hours, logging into your Facebook for personal use could pull you back into work issues. Some staff did make work accounts but most ended up not checking those accounts very often, which rendered them pointless.
I do like using Maddie's for the volunteer group but it has been very slow to get started. A lot of our volunteers aren't terribly tech savvy and the forum isn't great for mobile use (which is what a lot of volunteers prefer). It is more difficult to share updates about the pets and marketing posts, but we have alternative, non-moderated groups on FB that people can post those in. It is really nice to be able to easily encourage volunteers to check out other parts of the forum for additional information they may need and it is good that we can just avoid the forum when we're off if we feel like we need to take a breather.
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