Animal Welfare Professionals

The media landscape has changed so much in the last several years -- how are your organizations currently working with, cultivating, informing, and building relatioships with local newspapers, TV stations, radio, blogs, etc.? What's working, what's not?

I would recommend hiring an independent firm/consultant who already has these relationships built with your local media. This person can then promote you throughout the year or just on an event-by-event basis. Ask them to itemize their services for you.