I would suspect that this process is the problem: "limited slots per every 30 min and you must purchase a ticket to attend the vaccine clinic, basically putting a deposit down that you are going to come, it is non-refundable".
Many lower income folks who need this kind of service are not going to risk putting some of the little money they do have into a nonrefundable purchase for a specific date and time. They often have very unpredictable schedules and may not know whether they will be available or not. They don't know if they will be able to get transportation or child care or gas money or be off work that day, etc. Or they simply have no idea about the clinic at all because they don't see the advertising for it.
I was recently at a free vaccine event and while there was the option for people to sign up early to save time filling out paperwork, the vast majority of attendees did not do that. Many of them only found out about the event the same day because they were walking by or someone else saw it and told them.
So your sign up process might be something to consider updating to make it easier for people to come.
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Maria Saucedo
GIS Analyst
Pets for Life at HSUS
Baltimore, MD
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Original Message:
Sent: 12-15-2023 11:43 AM
From: Nicole McGeeney
Subject: Conducting successful monthly low-cost vaccine clinics
Hi, I work for a veterinary clinic that has been trying to conduct a monthly low-cost vaccine clinic for about the last year. Our turnout hasn't been as high as we would have liked and I was wondering if any one had advice and tips on how they market and conduct their vaccine clinics to increase turnout and improve retention of people coming to the clinic instead of creating an appointment for their boosters.
Our clinics work by having limited slots per every 30 min and you must purchase a ticket to attend the vaccine clinic, basically putting a deposit down that you are going to come, it is non-refundable. However, we deduct this amount from their final bill when they check out after the clinic. We require only one ticket for the household and all pets you want to bring but we ask you to please give us each pets information prior to the clinic, but we aren't rigid on needing that info first. Currently we only really market it through social media, post it on google, and through the clinic, but in 2024 we hope to send out a monthly newsletter that would have the link to purchase a ticket on it.
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Nicole McGeeney
Marketing/Fundraising
Pet Care Coalition
CO
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