Hi Kat,
I've seen some organizations like this one in Falmouth create pages on their website specifically for the Betty White Challenge where they list local organizations that people can donate to. They've done a great job of explaining the impact of the challenge with images and links on how to donate:
http://www.falmouthdogpark.com/betty-white-challenge.htmlI think simple and effective messaging that focuses on the $5 donation will have a great impact without people needing to break the bank. I've seen others who are also sharing their Amazon wish lists with supplies they need for pets in their care as an alternative to the monetary donation.
For ultimate visibility, make sure you're using the #BettyWhiteChallenge on your social media posts and
if you have online donation forms available for people to fill out, anything that makes it super easy to people to donate on the spot like on this org's website. There are so many great quotes from Betty White about animals so using some of those on an image or caption would be good to use. Here are some social posts I've seen for inspiration:
Here are a couple interesting partnerships I've seen come out of this challenge. San Diego Humane Society is honoring what would have been her 100th birthday by trying to find homes for 100 animals and will be waiving adoption fees:
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Charlotte Otero
Community Strategist at Maddie's Fund
she/her
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Original Message:
Sent: 01-13-2022 07:21 AM
From: Kat Benson
Subject: Is your shelter participating in the Betty White challenge?
Hi there! We are in the stages of planning a short Betty White fundraiser for our shelter. Has anyone else done one? How did it work? Peer to peer? Facebook fundraiser only? Did you tie it in with a special price on animals or any other promotions? Looking for creative ideas ASAP.
THANKS!
-Kat
Events & Communications Manager
#FundraisingandDevelopment
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Kat Benson
Animal Protection Society of Durham
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