Animal Welfare Professionals

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  • 1.  Long Stay Pet Workshop: November 2024 in Maddie's Monthly Foster Connection

    Posted 10-17-2024 08:00 AM


     
    Webcast Description: 
    With every shelter stuffed to bursting, finding fosters and adopters is crucial. For some pets this is simple, but others are harder to place. In this workshop, we'll discuss your favorite long stay pets to identify strategies for marketing them to fosters and adopters. This workshop is not just for foster staff– it's open to anyone who is interested in marketing pets who are harder to place! 

     Make sure to bring information about your own favorite or most challenging long stay. We'll choose several and work through them together, discussing what works, what doesn't work and some innovative new ways that can get extra attention and help them find the right home. We'll discuss how we talk about behavioral and health challenges in bios and social media and discuss the optimal ways to be frank about issues while also not deterring potential adopters. We'll look at different social media channels and how to optimize content about those pets for those channels to get the message across and help these pets put their best paw forward. Be prepared for a fun, frank and useful webinar with a lot of workshopping and participation! 

    To submit a question for our presenter or a long stay pet you'd like to discuss during the workshop, please fill out this form: 

    About Finnegan Dowling: 

    @Finnegan Dowling has been in animal welfare for more than 25 years and has worked in shelters in Washington, Colorado, California, and Nicaragua. Prior to working for Mutual Rescue, she was the social-media manager for HSSV where her work was honored with Shorty and Communicator Awards. Finnegan's writing has been published in The Bark, Bay Woof, and Huffington Post. In her current role she works with shelters around the country to help them start day foster programs. She often presents on day fostering and marketing at animal welfare conferences. She has spoken at Best Friends, Virginia Federation of Humane Societies, New Mexico Humane Conference and many others. She lives in coastal Texas with an opinionated dog and her husband. 


    #AdoptionsandAdoptionPrograms
    #FosterPrograms
    #MarketingandSocialMedia

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    Kelly Duer
    Senior Shelter Solutions Specialist
    Maddie's Fund
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  • 2.  RE: Long Stay Pet Workshop: November 2024 in Maddie's Monthly Foster Connection

    Posted 10-30-2024 11:15 AM

    Hey All,  I'm Finn and I'm so excited to being doing this workshop with Kelly.  I love finding new ways to talk about our favorite (but sometimes challenging) long stay pets. Make sure you bring some info on your favorite pet that's just been overlooked or hanging around too long as we're going to pick some and work through them. Look forward to seeing you all there!



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    Finnegan Dowling
    Mutual Rescue
    Corpus Christi TX
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  • 3.  RE: Long Stay Pet Workshop: November 2024 in Maddie's Monthly Foster Connection

    Posted 11-07-2024 01:31 PM

    Thank you so much to Finnegan and everyone who joined us today! I'll post our recording shortly.

    Resources from today's presentation:

    Long Stay Pet Marketing Checklist: https://bit.ly/LSPMC  

    Resources for Separating Marketing & Adoption Counseling: https://bit.ly/SepMarAC  

    Long Stay Pet Marketing Tracker: https://bit.ly/LSPMarketingTracker 



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    Kelly Duer
    Senior Shelter Solutions Specialist
    Maddie's Fund
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  • 4.  RE: Long Stay Pet Workshop: November 2024 in Maddie's Monthly Foster Connection

    Posted 11-08-2024 06:55 AM

    Notes on Submitted Pets


    Shirley at
    Queen Anne's County Animal Services

    • Great job keeping her in social media regularly!!

    • What is it about Shirley that makes you fall in love with her?

    • Market her on her days out - make sure she's wearing an 'adopt me' vest. Consider 'guerrilla marketing' when out and about. 

    • Focus more on present and future than on past.

     

    Jet at Michiana Humane Society

    • Kudos (hit applause button) for the regular marketing and doing a great job with the emotional connection!!

    • Great use of quotes and getting the reader to picture their life with her

    • Haven't tried video– highly recommend! 

      • Idea: Get 3-4 clips of her chirping and ask supporters which one they like best

      • Especially of her chirping like a bird! 

    • Really play up that she is a dog friendly cat - a lot of people with dogs would love a cat. As she likes dogs but not cats, maybe market her as a 'dog in a cat body' or a 'dog-cat'. 

    • There are TONS of very large accounts dedicated to black cats on Instagram

      • Suggest tagging some of them in IG posts 

      • Send them a DM to ask if they'd be willing to crosspost her


    Flora aka Catalina at
    Peace of Mind Dog Rescue

    • The hook sentence is great! Love that the good stuff is first

    • Get video and photos of her at the beach!!!!! This will help solidify the emotional connection you're building when you talk about her love for water. Use this material on social media and link in her online profile.

    • She's marketed regularly, which is awesome! 

    • Ideally, each post should be different. This can be difficult when a pet is in foster, but I would think outside the box to find ways to get new photos and video at least every few weeks. Maybe a volunteer can do a parallel walk with them and snap photos, or someone she knows can take her on a field trip to a Sniff Spot, etc.

    • Suggest putting the part about the previous adopter giving her up due to health after the first paragraph, as it tugs at the heartstrings and answers the question of "Did they give her up because of her behavior?" before it's asked
    • Lean hard on the fact that she's dog friendly - maybe post as 'does your dog need a dog?'
    • As she's in foster, make sure she's got an 'adopt me' vest when she's on walks and out in public.


    Mardi at Brown County Humane Society

    • Great job on bio's hook sentence!

    • Social media posts– great job posting regularly! Suggest saying something different about her each time-- maybe a quote from one of her staff or volunteer BFFs, a story about something she did that day, etc.

    • Has she been on field trips, overnights? Find someone to get her off the shelter grounds and get marketing material-- photos, vidoes, etc. in different places and maybe on someone's couch (this will help PAs imagine what she'd look like on their couch!)


    Toffee at
    Hurst Animal Services

    • Recommend expanding bio- maybe quotes from her staff & volunteer BFFs?

    • Needs more FB posts!

    • If possible, add more pics or change out a few of the pics to increase variety-- pics with people, in a home, at the park, etc.

    Mocha at Williamson County Animal Shelter

    • Her photos are absolutely beautiful!! She could also use one or two with her favorite people & in her foster home

    • If it's possible to get video of her, possibly in her foster home, it could help people connect with her
    • A FB post says she likes swimming & snuggling-- get pictures/video!
    • Try doing an all-positive social media post with a link back to her online profile


    Marigold @
    Santa Fe Animal Shelter

    • She's only posted on FB once– keep soliciting field trips & getting her off-site for marketing opps!

    • Love that you used a quote from her field trip person! 

    • More video content can help people connect with her

    • Photo on her profile is very good! If it's possible to add more, esp. of her with other people! The photo from her field trip where she's in the car looking blissful getting petted might be a good one-- so cute!


    Kilo @
    Maui Humane Society

    • Your photos are excellent! More pics if possible, including w/people! 

    • Is it possible to solicit Beach Buddies for him at local hotels & businesses? Maybe a flier?
    • More video-- maybe tasting an array of dog-friendly Thanksgiving foods?
    • Consider doing another push for a longer-term foster


    Elle at 
    Austin Pets Alive!

    • The first 2 sentences of her last bio paragraph are GOLD. Reading the first sentence, you can help but picture her head under your hand. This might make a better hook (first sentence of bio):
      "Elle is very affectionate with her friends and seeks their love by putting her head under their hands. She's a professional cuddler, as she knows there's no size limit for lap dogs." 

    • Great variety & quality of photos & video on her profile!
    • Great job posting her regularly on social media!
    • If possible, ask one of her favorite people to take her on a field trip to get some pics off-site
    • As she is APA!'s longest stay dog, reach out to news outlets like Joyful, iheartdogs.com and Cuddle Buddies to ask if they'll do a feature article on her
    • Suggest trying an all-positive social media post that links back to her online profile for people who want to find out more



    ------------------------------
    Kelly Duer
    Senior Shelter Solutions Specialist
    Maddie's Fund
    ------------------------------



  • 5.  RE: Long Stay Pet Workshop: November 2024 in Maddie's Monthly Foster Connection

    Posted 11-08-2024 12:52 PM

    Thank you so much for workshopping Marigold! I'm also happy you enjoyed my question about how to frame long LOS as a positive vs a negative and the accompanying blurb about dogs getting their law degree and helping each other with their cases while in the pen. 



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    Sara Fitzpatrick
    Community Engagement Manager
    Santa Fe Animal Shelter & Humane Society
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  • 6.  RE: Long Stay Pet Workshop: November 2024 in Maddie's Monthly Foster Connection

    Posted 11-09-2024 11:15 AM

    @Sara Fitzpatrick (she/her) Marigold is beautiful! I love that you're using photos of her outside, and have her clearly marked as adoptable. I also loved that there's not a lot of stop signs. I would definitely have her out a lot more often - if you can have volunteers taking her out every week, that would be awesome. If your short term foster program is open to the public, I would do a post specifically asking people to sign up to take HER out. Something like 'Marigold needs a break from being the prison lawyer and needs some furlough time - who can take her out for the day"? I think it's Kristen Hassen who said 'seen is saved' and the more members of the public you can have getting emotionally invested in her (by taking her out) the more people you'll have advocating for her. I would also put more photos on her adoption bio. Is there any chance of getting her into foster? If so, I would do posts directly soliciting a foster for her. Does she have any health or behavioral issues? Because if not, she would be a great candidate for some 'guerrilla marketing' outside of the shelter because she is so photogenic and pretty. 



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    Finnegan Dowling
    Mutual Rescue
    Corpus Christi TX
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  • 7.  RE: Long Stay Pet Workshop: November 2024 in Maddie's Monthly Foster Connection

    Posted 12-19-2024 10:43 AM

    Hi! Did not know if I could add to your spreadsheet...I started a page in the Florida panhandle that shares local rescue posts. I do not have a big following yet  but trying to find a way to help all the local groups besides ours get their pets out there. Pet Rescue Coalition. 

    https://www.facebook.com/PetRescueCoalitionofNWFL



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    Enger Dickey
    Co-director
    Emerald Coast Pet Rescue
    FL
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  • 8.  RE: Long Stay Pet Workshop: November 2024 in Maddie's Monthly Foster Connection

    Posted 12-19-2024 11:27 AM

    Thank you so much Enger! It's been added!



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    Kelly Duer
    Senior Shelter Solutions Specialist
    Maddie's Fund
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  • 9.  RE: Long Stay Pet Workshop: November 2024 in Maddie's Monthly Foster Connection

    Posted 02-07-2025 02:08 PM

    I just watched the recording as I was not able to make it live and WOW!!!  There is sooooo much MEOW-velous info packed into this workshop!  Thank you Kelley & Finn!  Absolutely another one next year, please!  >^..^<



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    Thank Mew Very Much! >^..^<
    Quenby A Broitzman
    Founder, President, & Volunteer
    QT Kittens
    Naples & The Lower Florida Keys
    QTKittens.org
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  • 10.  RE: Long Stay Pet Workshop: November 2024 in Maddie's Monthly Foster Connection

    Posted 02-07-2025 02:49 PM

    Thank you so much Quenby! Feel free to reach out if you need help!



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    Finnegan Dowling
    Mutual Rescue
    Corpus Christi TX
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