One year our group offered anyone who licensed their dog(s) the opportunity to win a selection of donated gifts. I'm not sure if it increased the number of licenses, but those who won something were really excited that they received a gift from the city. That year the licenses were gold colored so we were able to use the phrase "Go for the Gold" to promote the effort. We put all the license numbers in a large bone shaped container and had city officials draw the winners. All this was on Facebook Live. One drawback was getting people to ask for donated gifts--treat/toy baskets, training opportunities, books, etc. If this were an annual tradition it might actually develop into a licensing increase.
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Anna Schildroth
Chair, Humane Commission
Robin I. Kroogman New Haven Animal Shelter
CT
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