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Animal Welfare Leadership Roundup - Friday 6/17/22 - Effective Messaging for Asking the Public for Help

  • 1.  Animal Welfare Leadership Roundup - Friday 6/17/22 - Effective Messaging for Asking the Public for Help

    Posted 06-16-2022 03:59 PM
    After attending this call live, complete this form to enter to win a grant for the month of June:

    Hello Everyone,

    Please join us tomorrow for another exciting Friday Animal Welfare Leadership Round-up call!

    Last week, we heard from @Brent Toellner about the 2021 Best Friends dataset, and @JESSICA ARNOLD and the folks at Petfinder about the number of currently available pets.

    This week, we are going to focus on (1) what and (2) the best way we can ask the public for help as we balance transparency backed by data and effective, actionable messaging.

    We hope to see you there for this important discussion!

    Maddie's  Friday Animal Welfare Leadership Roundup (LINK TO REGISTER)


    Quick Reminder: You can also watch previous recordings and continue the conversation here on Maddie's Pet Forum!  


  • 2.  RE: Animal Welfare Leadership Roundup - Friday 6/17/22 - Effective Messaging for Asking the Public for Help

    Posted 06-17-2022 02:17 PM
    Thanks to those who joined this morning's call and participated in this important discussion! After attending live, be sure to complete this form to enter to win a grant:

    Below you'll find an outline of the agenda, resources and attached is a copy of the Share the Care Presentation Slides and the chat file. Hope you have a great weekend!


    Host: Kristen Hassen, Maddie's® Director of American Pets Alive!, overseeing the Human Animal Support Services project, the Maddie's® Learning Academy, and AmPA!'s lifesaving initiatives

    Question of the Day: How is organization/is your organization recognizing Juneteenth?

    National Updates

    • Maddie's Fund Monthly Giveaways! Enter here for a chance to win CA$H in a random drawing. Open to all who are watching live or on-demand! Be sure to enter each week you attend.

    • CARE is having a contest for Juneteenth! We are making a special shirt to celebrate with words that come to mind when people hear the word FREEDOM? We are going to take the words and put them on a shirt. If you want to participate, email with "Juneteenth" in the subject line and send us your one word. Anyone who sends a word gets entered into a drawing for one of the new shirts or a free REDI certification registration. Deadline for submission is June 22nd.

    • Dr. Robertson, through the Journey You Own, is hosting free online meditation gatherings to create a supportive space to explore grounding practices. The next session will be on June 30th 5pm PST and will focus on loving-kindness practice. Everyone is welcome. The link to register is


    • The Return to Home Challenge kicks off promotion in July. Applications at the end of July, the Challenge itself is October 1-31.

    Notes re: Text Programs

    • We've run a few text campaigns around advocacy, adoptions, and engagement. They have been successful. Let me know if you'd like to know more!
    Text-to-donate is built into Shelterluv software - happy to get you customer stories from those using it. you could apply that learning to any texting program.

    • Texting data info:

    • This video is about how one shelter is using text for foster-- both signing up and communicating with fosters:

    When pet goes missing and finds a pet

    Other Notes:

    • Lost Pets billboards and lost/found social pods (in Spanish too)-

    • Programs for Kids/Humane Education:


    • Kids, Cats, and K9s - kids getting shelter/rescue animals adopted:

    Charlotte Otero
    Community Strategist at Maddie's Fund