Culture and brand are subtle expressions of your organization's values that take careful planning and regular fine-tuning. Take the lead on evaluating whether your current brand represents your work and culture by focusing on simple steps. Attendees will learn how to analyze their organization's brand, recognize their vision gap and make simple and possibly complex changes to evolve into a community-focused organization with stronger relationships and improved public perception. Downloadable materials will be provided to help facilitate your internal work.
Join marketing experts @Mandy Evans and @Melanie Sadek on Tuesday, May 4 at 12n Pacific / 3pm Eastern.
Now Available to Watch On-Demand at Maddie's University
Presenters
Mandy Evans, Executive Director, Better Together Animal Alliance
As executive director of Better Together Animal Alliance (Formally, Panhandle Animal Shelter) and the Home To Home™ network, Mandy Evans sees a world where people are inherently good and where animal welfare advocates work upstream to help people care for their animals. She believes in giving humans the benefit of the doubt, removing the "shame barrier", and shifting organizations away from transactional approaches to ones committed to supporting both sides of the human-animal bond. Thanks to this philosophy, Mandy and her team have increased the number of animals assisted by over 500%, reduced length of stay in the shelter by 77 percent, and reduced owner surrenders by 33 percent. She hosts the podcast People are Animals Too, Darn It; consults with shelters throughout the nation; and is a speaker sharing the importance of a no-shame culture and how it can translate into all areas of our lives.
Melanie Sadek, Executive Director, Valley Humane Society (VHS)
Melanie has worked in both for-profit and non-profit environments, including 11 years of corporate and small business management. As manager of the traffic safety department for the California State Automobile Association, Melanie worked to develop education and outreach programs and build volunteer coalitions. She was also instrumental in governmental affairs activities, facilitating effective marketing outreach programs, and screening non-profit funding requests. Melanie opened Murphy's Paw, a retail store in downtown Pleasanton selling dog and cat supplies in 2007. During the four years she owned the store, Melanie created strong brand recognition and great community support, which she passed along to the new owners in late 2011. Melanie's excellent relationship-building skills coupled with her marketing and public relations experience have allowed VHS to step out of the shadows and become a more visible animal welfare leader within the TriValley region. Melanie's dedication to supporting the community was recognized in 2016 when she received the TriValley Hero Award for her Community Spirit.
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