Meredith, I feel ya!
It's such a challenge when the evidence is so clear but not compelling to the folks you are talking to...
For your sake, one thing I remind myself A LOT, is that change takes time.
We can't just present the data, compel someone to take the class, make our case, and have people jump on board. There are different things that are convincing to different people (and there will always be late adopters and non-adopters, who will be more challenging).
I can't recommend more the book
Switch by Chip and Dan Heath as a great guide for change management. I think the methodology is just as useful from your position outside the organizations as it is from within. They talk about three things to get in line when asking people to change their behavior: a pathway to change, the logical reason to change, the emotional reason to change. It sounds like you know what you would like to see different, and why you'd like to see it that way, but are frustrated by that emotional component. And that may be different for different organizations and different people. It might take some deep listening as to why people prefer the way they're currently working - is it easier (it's almost always easier to not change), do they deeply believe something counter-to evidence (how can you challenge those beliefs - can you show them/tell them alternate stories), is there fear (of judgement, of admitting that the past way wasn't the "best" way)?
It can be hard to find a way in, especially when you want to see something happen RIGHT NOW.
Best of luck to you!
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Emily Wood
Director
Broward County Animal Care
Fort Lauderdale FL
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