Hi Rosemary,
Glad you asked. The 7/30/60/90 cadence came out of a problem we kept seeing across the rescue ecosystem. The first 90 days post-adoption is where returns get decided, and most orgs are flying blind during exactly that window. The 3-3-3 rule is the right mental model. 7/30/60/90 is the operational cadence built on top of it.
Attaching the framework as a PDF: AAF_Adopter_Follow_Up_7_30_60_90_V1.pdf. Two pages. The first page covers the rationale and a per-touchpoint script (method, what to ask, what to listen for, what to do if a red flag surfaces). The second page is a tracking template you can use on paper or copy into a spreadsheet, plus a status-code shorthand.
For us at AAF, this is automated inside the Animal Welfare Resource Network (AWRN) (the shared technology platform we run for prevention-focused animal welfare partners). The platform creates the follow-up tasks at the right intervals, captures the answers, flags return risk, and routes adopter concerns to the right resource. For a small all-volunteer org doing this manually, the framework still works. You just need a way to remember the dates and log the answers, which the tracking template handles.
One question back at you: what are you using to track adoptions and follow-ups right now? I ask because AWRN is free for rescues, and Carolina Border Collie Rescue is exactly the kind of org we built it for. Small, foster-based, breed-specific, screening-disciplined, prevention-minded. No pressure on that. I am curious how a breed-specific foster-based rescue does it day to day, because your model is right in our wheelhouse.
Either way, run the 7/30/60/90. Border collies are exactly the breed where this cadence saves matches that would otherwise fail at week 6 because nobody caught the early signals.
If you want to compare notes or have questions about the framework, my Calendly is open: calendly.com/animal-angels.
BJ
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BJ Adkins
Founder/Director
Animal-Angels Foundation
Pinson, AL
bjadkins@animal-angels.organimal-angelsfoundation.org
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Original Message:
Sent: 05-15-2026 08:16 AM
From: Rosemary Main
Subject: adoption educational program
Hi BJ,
I work with Carolina Border Collie Rescue in the Carolinas. We stress the 3-3-3 rule with our adopters to help reduce returns and this is after very diligent screening to ensure a good fit for both dog and adopter. This is sometimes more difficult with working dogs. I am intrigued by the AAF's 7/30/60/90 follow-up process and would appreciate your sending me a copy of the PDFs and follow-up cadence. We are a small all-volunteer, foster-based rescue dedicated to finding great homes for our breed and are always looking for ways to improve.
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Rosemary Main
Treasurer
Carolina Border Collie Rescue
NC
Original Message:
Sent: 05-13-2026 04:34 PM
From: Bj Adkins
Subject: adoption educational program
Sofia, this is right in AAF's lane. We run Adoption Boost as one of our six core programs and the question of where to put the education has been our biggest design conversation.
What we have landed on: pre-adoption education works best when it is short, optional, and behavior-aware. The real retention happens post-adoption, when adopters actually need the information.
Two reasons. One, adopters who have not yet brought a pet home have nothing to map the information to. Retention is low. Two, gating adoption with a required course adds friction in exactly the moment Lawrence Minnis at George Mason calls Phase IV residual uncertainty in his April 2026 adoption decision framework in Animals journal. That uncertainty kills adoptions.
Post-adoption is different. At day 3 they hit something they cannot explain. At day 14 they hit the first regression. At day 60 they decide if this is forever or a return. That is when education sticks, because they need it.
What AAF built and would happily share:
Five free PDF resources covering the 3-3-3 Rule, Home Prep, and First 30 Days for both dogs and cats. Plain language, on-brand, no shame.
A 7/30/60/90 day follow-up sequence inside our Pet Help Desk that pairs each milestone with the right resource and a check-in.
We are also integrating with Petszel for automated post-adoption support so shelters do not have to staff this themselves.
If you (or anyone in the thread) wants the PDFs and the follow-up cadence, I will send them. calendly.com/animal-angels or reply here.
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BJ Adkins
Founder/Director
Animal-Angels Foundation
Pinson, AL
bjadkins@animal-angels.org
animal-angelsfoundation.org
Original Message:
Sent: 05-12-2026 06:43 AM
From: sofia valverde
Subject: adoption educational program
Adoption should be more than finding a pet a home - it should also prepare adopters for the responsibility of lifelong care. Communities would benefit greatly if shelters implemented a simple but effective educational course on pet ownership and care that every adopter would complete before adoption. The question is: how can rescues and community partners help shelters create a program that is practical, functional, and easy to maintain? What resources, volunteers, partnerships, or educational tools could we provide to make this successful without adding overwhelming strain to already busy shelters?
#AccesstoCare
#AdoptionsandAdoptionPrograms
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sofia valverde
Founder
Picolinis Animal Rescue Inc
FL
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