Animal Welfare Professionals

Good morning! 

I'm the first director of a newly-established no-kill government animal shelter that has been instilled. We've been open since April 1, and we've effectively taken in nearly 70 animals in that small time frame. We're located in a very rural community, and we suffer from a mixture of irresponsible owners within the city, and irresponsible owners who dump their animals inside the city limits because they forego the surrender fee that way (I'm sure there are other municipalities that endure this as well.) 

I explain all this to ask this: as a newly, established shelter that has no reputation hardly, what's the most effective way that anyone has used to broadcast their existence? The shelter that was here previously was very degrading and hateful to the community, and that has effected us directly because we are located in their old location. I feel like the community thinks that we are still them, with a new name. But we're completely different, from the staff that work here to the tax number. 

How can we prove to the community that we're new, different, and wholly grateful for ANYTHING people contribute or do for us? I was here at this shelter years ago (long story, but I left for personal reasons and the new workers were less than friendly) and we had to rebuild our relationship with the community then. Now, it feels like we are struggling to get them to understand who we are and our mission. We had to start a new FB, and the algorithms do not seem to play in our favor. We have a small handful of followers but the outreach feels minimal, even when we post on a schedule. 

I am open to public events, social media tactics-- anything to bring this new shelter to public light and understanding that we're here for good reason and want to cooperate with the community and be helpful where we're able.

Good morning! 

I'm the first director of a newly-established no-kill government animal shelter that has been instilled. We've been open since April 1, and we've effectively taken in nearly 70 animals in that small time frame. We're located in a very rural community, and we suffer from a mixture of irresponsible owners within the city, and irresponsible owners who dump their animals inside the city limits because they forego the surrender fee that way (I'm sure there are other municipalities that endure this as well.) 

I explain all this to ask this: as a newly, established shelter that has no reputation hardly, what's the most effective way that anyone has used to broadcast their existence? The shelter that was here previously was very degrading and hateful to the community, and that has effected us directly because we are located in their old location. I feel like the community thinks that we are still them, with a new name. But we're completely different, from the staff that work here to the tax number. 

How can we prove to the community that we're new, different, and wholly grateful for ANYTHING people contribute or do for us? I was here at this shelter years ago (long story, but I left for personal reasons and the new workers were less than friendly) and we had to rebuild our relationship with the community then. Now, it feels like we are struggling to get them to understand who we are and our mission. We had to start a new FB, and the algorithms do not seem to play in our favor. We have a small handful of followers but the outreach feels minimal, even when we post on a schedule. 

I am open to public events, social media tactics-- anything to bring this new shelter to public light and understanding that we're here for good reason and want to cooperate with the community and be helpful where we're able.

Good morning! 

I'm the first director of a newly-established no-kill government animal shelter that has been instilled. We've been open since April 1, and we've effectively taken in nearly 70 animals in that small time frame. We're located in a very rural community, and we suffer from a mixture of irresponsible owners within the city, and irresponsible owners who dump their animals inside the city limits because they forego the surrender fee that way (I'm sure there are other municipalities that endure this as well.) 

I explain all this to ask this: as a newly, established shelter that has no reputation hardly, what's the most effective way that anyone has used to broadcast their existence? The shelter that was here previously was very degrading and hateful to the community, and that has effected us directly because we are located in their old location. I feel like the community thinks that we are still them, with a new name. But we're completely different, from the staff that work here to the tax number. 

How can we prove to the community that we're new, different, and wholly grateful for ANYTHING people contribute or do for us? I was here at this shelter years ago (long story, but I left for personal reasons and the new workers were less than friendly) and we had to rebuild our relationship with the community then. Now, it feels like we are struggling to get them to understand who we are and our mission. We had to start a new FB, and the algorithms do not seem to play in our favor. We have a small handful of followers but the outreach feels minimal, even when we post on a schedule. 

I am open to public events, social media tactics-- anything to bring this new shelter to public light and understanding that we're here for good reason and want to cooperate with the community and be helpful where we're able.

Good morning! 

I'm the first director of a newly-established no-kill government animal shelter that has been instilled. We've been open since April 1, and we've effectively taken in nearly 70 animals in that small time frame. We're located in a very rural community, and we suffer from a mixture of irresponsible owners within the city, and irresponsible owners who dump their animals inside the city limits because they forego the surrender fee that way (I'm sure there are other municipalities that endure this as well.) 

I explain all this to ask this: as a newly, established shelter that has no reputation hardly, what's the most effective way that anyone has used to broadcast their existence? The shelter that was here previously was very degrading and hateful to the community, and that has effected us directly because we are located in their old location. I feel like the community thinks that we are still them, with a new name. But we're completely different, from the staff that work here to the tax number. 

How can we prove to the community that we're new, different, and wholly grateful for ANYTHING people contribute or do for us? I was here at this shelter years ago (long story, but I left for personal reasons and the new workers were less than friendly) and we had to rebuild our relationship with the community then. Now, it feels like we are struggling to get them to understand who we are and our mission. We had to start a new FB, and the algorithms do not seem to play in our favor. We have a small handful of followers but the outreach feels minimal, even when we post on a schedule. 

I am open to public events, social media tactics-- anything to bring this new shelter to public light and understanding that we're here for good reason and want to cooperate with the community and be helpful where we're able.

Good morning! 

I'm the first director of a newly-established no-kill government animal shelter that has been instilled. We've been open since April 1, and we've effectively taken in nearly 70 animals in that small time frame. We're located in a very rural community, and we suffer from a mixture of irresponsible owners within the city, and irresponsible owners who dump their animals inside the city limits because they forego the surrender fee that way (I'm sure there are other municipalities that endure this as well.) 

I explain all this to ask this: as a newly, established shelter that has no reputation hardly, what's the most effective way that anyone has used to broadcast their existence? The shelter that was here previously was very degrading and hateful to the community, and that has effected us directly because we are located in their old location. I feel like the community thinks that we are still them, with a new name. But we're completely different, from the staff that work here to the tax number. 

How can we prove to the community that we're new, different, and wholly grateful for ANYTHING people contribute or do for us? I was here at this shelter years ago (long story, but I left for personal reasons and the new workers were less than friendly) and we had to rebuild our relationship with the community then. Now, it feels like we are struggling to get them to understand who we are and our mission. We had to start a new FB, and the algorithms do not seem to play in our favor. We have a small handful of followers but the outreach feels minimal, even when we post on a schedule. 

I am open to public events, social media tactics-- anything to bring this new shelter to public light and understanding that we're here for good reason and want to cooperate with the community and be helpful where we're able.