Original Message:
Sent: 10-07-2025 08:10 AM
From: Melina Lavullis
Subject: October + November 2025 Giveaway: Share your end-of-year fundraising strategies!
As the year winds down, this topic couldn't be more timely. Thank you for spotlighting it!
For many of us in animal welfare, the end-of-year season is absolutely pivotal. It's when urgent needs rise, donor generosity peaks, and relationships truly deepen. At Lionel's Legacy, we've found that pairing heartfelt storytelling with community-driven engagement creates incredible momentum heading into the holidays.
We embrace a mix of mission-based experiences and creative campaigns to connect with our supporters:
Community Events with Purpose https: (www.lionelslegacy.org/events/)
From Seniors & Sangria (Oct 10) and Howl-oween Mutt March (Oct 18) to North Park Vegan Pop-Up/Adoption Events, each gathering doubles as both a social experience and a storytelling opportunity. These events bring our mission to life and strengthen donor and volunteer connections in person.
Mission-Driven Fundraisers
Our 2024 Senior Dog Calendar Campaign raised over $12,000, surpassing our goal by 120%! It's a perfect example of how tangible, meaningful keepsakes can drive donations while spreading our message all year long. We do calendar campaigns every other year.
Programs that Inspire Giving
Our Keeping Pets HOME Fund helps seniors on fixed incomes keep their beloved pets by covering essential vet and dental care. Stories from this program are deeply emotional and perfect for end-of-year appeals, showing donors the direct, life-changing impact of their gifts.
Our Year-End Fundraising Approach:
As we head into Giving Tuesday and the holiday season, we're leaning into a few key strategies inspired by what's worked best for us and our community:
Storytelling with Purpose – Sharing senior pet journeys and letting donors "choose a story" to support.
Matching Gift Challenges – Offering limited-time matching windows to double donor impact.
Event-Linked Giving – Turning in-person events into giving moments with QR codes and sponsor opportunities.
Keepsake Campaigns – Offering limited-edition items like calendars or ornaments as donor thank-yous. Last year a volunteer made the cutest Lionel's Legacy ornaments.
Volunteer & Foster Spotlights – Celebrating the humans behind the mission through social media features.
Gratitude First – Handwritten notes, thank-you videos, and "look what you made possible" updates to close the year.
End-of-year fundraising isn't just about dollars. Lionel's Legacy is very much about building community, celebrating impact, and inviting others to share in the love we have for the animals we serve.
I'm happy to share our campaign calendar! No need to be an expert, I got a bit of help from ChatGPT on this one, haha.
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Melina Lavullis
Forever Foster Coordinator
Lionel's Legacy Senior Dog Rescue
CA
Original Message:
Sent: 10-01-2025 10:39 AM
From: Maddie's Pet Forum Admin
Subject: October + November 2025 Giveaway: Share your end-of-year fundraising strategies!
As the year winds down, animal well-being organizations are gearing up for one of the most important fundraising seasons. From Giving Tuesday to holiday campaigns, this is a prime time to meet urgent needs, plan for the year ahead and engage your community in meaningful ways.
While fundraising ultimately aims to support your mission and the pets in your care, many organizations also use this season to strengthen relationships with donors, volunteers and community partners. Coordinated campaigns like highlighting stories of impact, celebrating successes, and showing gratitude for supporters can make your fundraising campaigns even more purposeful.
We'd love to hear from you: How does your organization approach end-of-year fundraising?
Sharing your experiences can inspire others, and sometimes the simplest strategies like leveraging storytelling on social media, matching gift challenges, online auctions, or engaging your volunteers and fosters can have the biggest impact especially during the giving/holiday season.
💬 How to enter to win this October & November! Participating in this thread during October & November 2025 will automatically enter you into our 30th anniversary giveaway, where one winner will receive $1,000 in unrestricted funds to help kickstart your fundraising efforts.
If you want to explore more about fundraising strategies, these resources are a great place to start:
Maddie's Community Conversations
Maddie's University Recordings
Maddie's Pet Forum Discussions
CalAnimals Summa Fundraising Series
#FundraisingandDevelopment
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Maddie's Pet Forum Admin
Maddie's Fund
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